How popular isPantene in search?

In August 2026, there were an estimated 246K branded searches for Pantene worldwide which held steady over the last 11 months. Pantene holds 50% estimated Share of Search among hair sprays worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which hair sprays compete with Pantene?

Pantene against hair sprays worldwide, by month

Month	Pantene	TRESemmé	VO5	Got2b	Schwarzkopf	Elnett
Oct 2025	51%	41.7%	2.5%	1.4%	2.1%	1.4%
Nov 2025	50.9%	41.6%	3.1%	1.4%	1.7%	1.4%
Dec 2025	50.9%	41.6%	3.1%	1.4%	1.7%	1.4%
Jan 2026	50%	40.9%	4.5%	1.6%	1.6%	1.3%
Feb 2026	54.4%	36.5%	4%	1.8%	2.2%	1.2%
Mar 2026	49.8%	40.7%	3.7%	2%	2.5%	1.3%
Apr 2026	50.1%	40.9%	3.7%	2%	2%	1.3%
May 2026	50.4%	41.2%	3%	2%	2%	1.4%
Jun 2026	50%	40.9%	3%	2%	2.5%	1.6%
Jul 2026	49.7%	40.6%	3%	2%	3%	1.6%
Aug 2026	50%	40.9%	3%	2.5%	2%	1.6%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pantene Procter & Gamble	50%	246K	0%	+0.3 points
2, held 2nd	TRESemmé Unilever	40.9%	201K	0%	+0.2 points
3, moved from 4th to 3rd	VO5	3%	14.8K	0%	0 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Got2b	2.5%	12.1K	+22.2%	+0.5 pointsmoved from 5th to 4th
5, moved from 3rd to 5th	Schwarzkopf	2%	9.9K	-33.1%	-1 pointsmoved from 3rd to 5th
6, held 6th	Elnett	1.6%	8.1K	0%	0 points

1.Pantene
50%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.TRESemmé
40.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.VO5
3%
Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.Got2b
2.5%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.Schwarzkopf
2%
Moved from 3rd to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1 points.
6.Elnett
1.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pantene and its closest rivals

How has branded search demand for Pantene changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Pantene worldwide held steady at 246K.
Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide decreased from 51% to 50%.
Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide peaked at 54.4% in February 2026 and was lowest at 49.7% in July 2026.

How did search popularity change for hair sprays worldwide in August 2026?

4 changes

In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%.
In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide.
In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.
Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

Where does Pantene compete?

Pantene is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Conditioner brands	3rd of 5	20.9%	Show ranking
Shampoo brands	3rd of 5	21%	Show ranking
Hair sprays	1st of 6	50%	Shown above

How is Pantene measured?

Brandwave collects information about searches that people make online using Pantene’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term