Olaplex vs Pantene:Which is more popular?
In September 2026, Olaplex had more branded searches than Pantene among conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Pantene had 246,000. Olaplex made up 24.9% of all conditioner brand searches we track, and Pantene accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about conditioner brands, Olaplex appeared in two of the five answers and Pantene in none.
Who do people search for more?
Olaplex, about 2 searches for every 1 for Pantene
Who does AI mention more?
Olaplex, mentioned in 2 of 5 answers, Pantene in 0
Who does AI recommend more?
Olaplex, the only one of the two named
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Top conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pantene did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Redken1st
L'Oréal Paris2nd- Olaplex3rd
Garnier3rd
OGX5th
Aussie5th
Herbal Essences–
Pantene–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garnier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aussie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pantene0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about conditioner brands
5 answers
Asked ChatGPT
“Which conditioner brand should I buy?”
Asked ChatGPT
“What are the best conditioner brands?”
Asked ChatGPT
“What's the best conditioner brand for dry hair?”
Searched Google, AI Overview
“best conditioner”
- 1OGX
- 1
Searched Google, AI Overview
“conditioner for dry hair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Olaplex or Pantene more popular in search?
This chart shows how often people search Google for Olaplex and Pantene by name. Each line represents a brand's share of searches for all eight conditioner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Olaplex, Pantene. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olaplex | Garnier | Herbal Essences | L'Oréal Paris | Redken | Pantene | OGX | Aussie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 10.3% | 12.6% | 12.6% | 10.3% | 2.5% | 0.12% |
| Nov 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Dec 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Jan 2026 | 27.7% | 18.5% | 10.1% | 15.2% | 15.2% | 10.1% | 3% | 0.12% |
| Feb 2026 | 26% | 21.3% | 11.6% | 11.6% | 14.2% | 11.6% | 3.5% | 0.14% |
| Mar 2026 | 26.7% | 21.9% | 12% | 12% | 14.6% | 9.8% | 2.9% | 0.14% |
| Apr 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| May 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| Jun 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Jul 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Aug 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Sep 2026 | 24.9% | 20.3% | 13.6% | 13.6% | 13.6% | 11.1% | 2.7% | 0.16% |
How has the Olaplex and Pantene comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Pantene in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among conditioner brands worldwide moved from 28.3% to 24.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Pantene’s share of searches among conditioner brands worldwide moved from 10.3% to 11.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for conditioner brands worldwide in September 2026?
1 change
In September 2026, Olaplex overtook Garnier to become the leader among conditioner brands worldwide, with 24.9% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Olaplex’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among conditioner brands
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