Brandwave

Elnett vs TRESemmé:Which is more popular by branded search?

In August 2026, TRESemmé had more branded searches than Elnett among hair sprays worldwide. TRESemmé was estimated to have 201K branded searches compared to Elnett’s 8.1K, and held a 40.9% Share of Search versus Elnett’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among hair sprays worldwide in August 2026Which is more popular in search, Elnett or TRESemmé?
Elnett1.6%8.1K searches
vs
TRESemmé40.9%201K searches

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Which is more popular in search, Elnett or TRESemmé?

Compare the hair sprays people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elnett and TRESemmé among hair sprays worldwide, by month

Share of Search by month for TRESemmé, Elnett. The figures are in the table below the chart.

View monthly share of search table
MonthPanteneTRESemméVO5Got2bSchwarzkopfElnett
Oct 202551%41.7%2.5%1.4%2.1%1.4%
Nov 202550.9%41.6%3.1%1.4%1.7%1.4%
Dec 202550.9%41.6%3.1%1.4%1.7%1.4%
Jan 202650%40.9%4.5%1.6%1.6%1.3%
Feb 202654.4%36.5%4%1.8%2.2%1.2%
Mar 202649.8%40.7%3.7%2%2.5%1.3%
Apr 202650.1%40.9%3.7%2%2%1.3%
May 202650.4%41.2%3%2%2%1.4%
Jun 202650%40.9%3%2%2.5%1.6%
Jul 202649.7%40.6%3%2%3%1.6%
Aug 202650%40.9%3%2.5%2%1.6%
Sep 2026——————

How has the Elnett and TRESemmé comparison changed over the last 12 months?

  • TRESemmé was ahead of Elnett in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Elnett’s estimated Share of Search among hair sprays worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among hair sprays worldwide moved from 41.7% to 40.9%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for hair sprays worldwide in August 2026?

  1. Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Elnett’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elnett

1 branded search term

  • elnett hairspray

TRESemmé

1 branded search term

  • tresemme

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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