Garnier vs Olaplex:Which is searched more?
In September 2026, Olaplex had more branded searches than Garnier among conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Garnier had 450,000. Olaplex made up 24.9% of all conditioner brand searches we track, and Garnier accounted for 20.3%. These are worldwide searches for English-language branded terms.
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Is Garnier or Olaplex more popular in search?
Compare the conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Olaplex, Garnier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olaplex | Garnier | Herbal Essences | L'Oréal Paris | Redken | Pantene | OGX | Aussie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 10.3% | 12.6% | 12.6% | 10.3% | 2.5% | 0.12% |
| Nov 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Dec 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Jan 2026 | 27.7% | 18.5% | 10.1% | 15.2% | 15.2% | 10.1% | 3% | 0.12% |
| Feb 2026 | 26% | 21.3% | 11.6% | 11.6% | 14.2% | 11.6% | 3.5% | 0.14% |
| Mar 2026 | 26.7% | 21.9% | 12% | 12% | 14.6% | 9.8% | 2.9% | 0.14% |
| Apr 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| May 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| Jun 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Jul 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Aug 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Sep 2026 | 24.9% | 20.3% | 13.6% | 13.6% | 13.6% | 11.1% | 2.7% | 0.16% |
How has the Garnier and Olaplex comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Garnier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner brands worldwide moved from 23.1% to 20.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Olaplex’s share of searches among conditioner brands worldwide moved from 28.3% to 24.9%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for conditioner brands worldwide in September 2026?
2 changes
In September 2026, Olaplex overtook Garnier to become the leader among conditioner brands worldwide, with 24.9% of the searches.
In September 2026, Garnier lost share of searches among conditioner brands worldwide, from 24.2% to 20.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Garnier’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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