Brandwave

How popular isHerbal Essences in search?

In August 2026, there were an estimated 301K branded searches for Herbal Essences worldwide which is up 22.4% over the last 11 months. Herbal Essences holds 25.6% estimated Share of Search among conditioner brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garnier46.8%
  2. Herbal Essences25.6%
  3. Pantene20.9%
  4. OGX6.3%
  5. Aussie0.31%
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Which conditioner brands compete with Herbal Essences?

Herbal Essences against conditioner brands worldwide, by month

Share of Search by month for Garnier, Herbal Essences, Pantene, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneOGXAussie
Oct 202549.8%22.3%22.3%5.5%0.26%
Nov 202544.2%24.1%24.1%7.3%0.28%
Dec 202544.2%24.1%24.1%7.3%0.28%
Jan 202644.2%24.1%24.1%7.3%0.28%
Feb 202644.2%24.1%24.1%7.3%0.28%
Mar 202646.8%25.6%20.9%6.3%0.31%
Apr 202649.2%22%22%6.6%0.26%
May 202649.2%22%22%6.6%0.26%
Jun 202646.8%25.6%20.9%6.3%0.31%
Jul 202646.8%25.6%20.9%6.3%0.31%
Aug 202646.8%25.6%20.9%6.3%0.31%
Sep 2026—————

  1. 1.Garnier

    46.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Herbal Essences

    25.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pantene

    20.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OGX

    6.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.31%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Herbal Essences and its closest rivals

Every comparison with Herbal Essences

How has branded search demand for Herbal Essences changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Herbal Essences worldwide rose from 246K to 301K.
  • Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide increased from 22.3% to 25.6%.
  • Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide peaked at 25.6% in March 2026 and was lowest at 22% in April 2026.

How did search popularity change for conditioner brands worldwide in August 2026?

  1. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  3. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

Where does Herbal Essences compete?

Herbal Essences is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo brands2nd of 523.8%Show ranking
Conditioner brands2nd of 525.6%Shown above

How is Herbal Essences measured?

Brandwave collects information about searches that people make online using Herbal Essences’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • herbal essences

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How the Brand Demand Index is measured

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