Herbal Essences vs Moroccanoil:Which is searched more?
In September 2026, Moroccanoil had more branded searches than Herbal Essences among argan oil brands worldwide. Moroccanoil was estimated to have 368K branded searches compared to Herbal Essences’ 301K, and held a 50.4% Share of Search versus Herbal Essences’ 41.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Herbal Essences or Moroccanoil?
Compare the argan oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moroccanoil, Herbal Essences. The figures are in the table below the chart.
View monthly share of search table
| Month | Moroccanoil | Herbal Essences | OGX | Milkshake |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 32.5% | 8% | 0.21% |
| Nov 2025 | 63.1% | 28.2% | 8.5% | 0.18% |
| Dec 2025 | 63.1% | 28.2% | 8.5% | 0.17% |
| Jan 2026 | 58.3% | 31.9% | 9.6% | 0.23% |
| Feb 2026 | 53.4% | 35.7% | 10.7% | 0.22% |
| Mar 2026 | 54.4% | 36.4% | 9% | 0.19% |
| Apr 2026 | 53.4% | 35.7% | 10.7% | 0.18% |
| May 2026 | 63.1% | 28.2% | 8.5% | 0.13% |
| Jun 2026 | 49.5% | 40.5% | 9.9% | 0.15% |
| Jul 2026 | 49.4% | 40.4% | 9.9% | 0.16% |
| Aug 2026 | 54.5% | 36.4% | 9% | 0.14% |
| Sep 2026 | 50.4% | 41.2% | 8.3% | 0.14% |
How has the Herbal Essences and Moroccanoil comparison changed over the last 12 months?
3 findings
- Moroccanoil was ahead of Herbal Essences in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide moved from 32.5% to 41.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide moved from 59.4% to 50.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for argan oil brands worldwide in September 2026?
2 changes
In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%.
In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%.
Other head-to-heads among argan oil brands
How each brand is measured
Brandwave collects information about searches that people make online using Herbal Essences’ and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herbal Essences
1 branded search term
- herbal essences
Moroccanoil
1 branded search term
- moroccanoil
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