Brandwave

Herbal Essences vs Kérastase:Which is more popular?

In October 2026, Kérastase had more branded searches than Herbal Essences among hair oil brands worldwide. Kérastase had about 60,500 branded searches, while Herbal Essences had 2,900. Kérastase made up 18.8% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about hair oil brands, Kérastase appeared in one of the five answers and Herbal Essences in none.

Among hair oil brands worldwide in October 2026

Who do people search for more?

Kérastase, about 21 searches for every 1 for Herbal Essences

Kérastase 60.5K searchesHerbal Essences 2.9K searches

Who does AI mention more?

Kérastase, mentioned in 1 of 5 answers, Herbal Essences in 0

Kérastase in 1 of 5Herbal Essences in 0 of 5

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Herbal Essences did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Herbal Essences–
  10. Amika–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Herbal Essences or Kérastase more popular in search?

This chart shows how often people search Google for Herbal Essences and Kérastase by name. Each line represents a brand's share of searches for all 12 hair oil brands we track, month by month, from English-language searches worldwide.

Herbal Essences and Kérastase among hair oil brands worldwide, by month

Share of searches by month for Kérastase, Herbal Essences. The figures are in the table below the chart.

View monthly share of searches table
MonthGisouKérastaseMielleVerbOlaplexOGXOUAIMoroccanoilHerbal EssencesAmikaBriogeoJVN
Nov 202527%18.2%11.3%6.7%10.9%7.9%12.2%4%0.59%0.32%0.59%0.47%
Dec 202523.9%19.6%11.9%7.2%11.7%8.5%10.7%4.3%0.63%0.5%0.63%0.5%
Jan 202618.1%18.1%16.1%8.1%12.1%11.1%9.9%4.1%0.72%0.48%0.72%0.57%
Feb 202617.8%17.8%16.2%8%11.8%12.7%8%4.9%1%0.58%0.68%0.58%
Mar 202616.3%19.9%14.8%8.9%10.8%13.6%8.9%3.6%1.4%0.63%0.63%0.53%
Apr 202613.8%20.6%15.3%11.3%10.3%13.5%9.2%3.1%1.2%0.55%0.55%0.44%
May 202615.1%18.4%13.7%10.1%11.3%14.8%10.1%3.4%1.3%0.71%0.6%0.48%
Jun 202614.1%21.1%12.8%11.6%10.5%13.9%9.5%3.8%1.3%0.56%0.56%0.35%
Jul 202618.4%22.5%11.2%10.1%10%14.3%8.3%2.7%1.1%0.49%0.49%0.4%
Aug 202616.4%20%12.1%11%12.2%13.1%9%3.6%1.2%0.53%0.53%0.33%
Sep 202617.9%17.9%13.1%12%14.6%10.4%8%3.3%1.1%0.69%0.58%0.36%
Oct 202618.8%18.8%13.7%12.6%12.5%9.4%8.4%3.4%0.9%0.59%0.5%0.4%

Kérastase and Herbal Essences sell other things too, so only their searches that name this product count here, like “kerastase elixir ultime”.

How has branded search for Herbal Essences and Kérastase changed worldwide over the last 12 months?

3 findings
  • Kérastase was ahead of Herbal Essences in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending October 2026, Kérastase’s share of searches among hair oil brands worldwide moved from 18.2% to 18.8%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for hair oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Kérastase gained share of searches among hair oil brands worldwide, from 17.9% to 18.8%.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Herbal Essences’ and Kérastase’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Herbal Essences’ and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Herbal Essences

1 branded search term

  • herbal essences argan oil

Kérastase

1 branded search term

  • kerastase elixir ultime

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

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