Brandwave

How popular isKérastase?

In September 2026, people searched for Kérastase by name about 1.9 million times worldwide, a 20.4% increase from the previous year. These searches made up 8.2% of all global hair oil brand searches, placing Kérastase third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about hair oil brands, Kérastase appeared in one of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Kérastase is the third most searched of 11 competitors and the fourth most recommended in AI answers.

  1. MoroccanoilShare of searches 60.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GisouShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KérastaseShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MielleShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VerbShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kérastase is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Amika–
  10. Briogeo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which hair oil brands compete with Kérastase?

Kérastase against hair oil brands worldwide, by month

Share of searches by month for Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI. The figures are in the table below the chart.

View monthly share of searches table
MonthMoroccanoilGisouKérastaseMielleVerbOGXOlaplexOUAIAmikaBriogeoJVN
Oct 202562.6%8.4%8.4%6.4%3.8%3.1%2.1%4.6%0.18%0.33%0.18%
Nov 202560.7%12.1%8.2%5.1%3%2.4%2.4%5.5%0.14%0.26%0.21%
Dec 202562.7%10.3%8.4%5.1%3.1%2.5%2.5%4.6%0.22%0.27%0.22%
Jan 202660.7%8.2%8.2%7.4%3.7%3.7%3%4.5%0.22%0.32%0.26%
Feb 202660.7%8.2%8.2%7.4%3.7%4.5%3%3.7%0.26%0.31%0.26%
Mar 202662.9%6.9%8.5%6.3%3.8%4.6%2.5%3.8%0.27%0.27%0.22%
Apr 202658.4%6.4%9.6%7.1%5.3%5.3%2.9%4.3%0.25%0.25%0.21%
May 202669.9%5.1%6.3%4.7%3.4%4.2%2.3%3.4%0.24%0.2%0.17%
Jun 202659.2%6.5%9.7%5.9%5.3%5.3%2.9%4.4%0.26%0.26%0.16%
Jul 202655.5%9.1%11.2%5.5%5%6.1%2.7%4.1%0.24%0.24%0.2%
Aug 202662.8%6.9%8.4%5.1%4.6%4.6%3.1%3.8%0.22%0.22%0.14%
Sep 202660.6%8.2%8.2%5.9%5.5%3.7%3.7%3.7%0.31%0.26%0.16%

  1. 1.Moroccanoil

    60.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Gisou

    8.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Kérastase

    8.2%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Mielle

    5.9%

    Held 4th. 36K estimated branded searches, -1.9% vs prior month. Share +0.8 points.

  5. 5.Verb

    5.5%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.OGX

    3.7%

    Moved from 5th to 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.

  7. 7.Olaplex

    3.7%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.OUAI

    3.7%

    Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Amika

    0.31%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  10. 10.Briogeo

    0.26%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.JVN

    0.16%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kérastase and its closest rivals

Every comparison with Kérastase

18 comparisons

How has branded search demand for Kérastase changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kérastase worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide peaked at 11.2% in July 2026 and was lowest at 6.3% in May 2026.

How did search popularity change for hair oil brands worldwide in September 2026?

6 changes

  1. In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.

  2. In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.

  3. In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.

  4. In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.

  5. In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.

  6. In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.

How are Kérastase’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kérastase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kerastase
  • kerastase elixir ultime

Do you work for Kérastase? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kérastase compete?

Kérastase is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands1st of 1046.5%Show ranking
Hair mask brands1st of 756.4%Show ranking
Hair serum brands1st of 559.2%Show ranking
Hair oil brands3rd of 118.2%Shown above
Creator with pink hair and a pink jacket

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