Gisou vs Kérastase:Which is searched more?
In September 2026, Gisou and Kérastase were level in searches among hair oil brands worldwide, with an estimated 49.5K branded searches each, at 8.2% of the total each. These are worldwide searches for English-language branded terms.
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Is Gisou or Kérastase more popular in search?
Compare the brands people buy hair oils from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Gisou, Kérastase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moroccanoil | Gisou | Kérastase | Mielle | Verb | OGX | Olaplex | OUAI | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 8.4% | 8.4% | 6.4% | 3.8% | 3.1% | 2.1% | 4.6% | 0.18% | 0.33% | 0.18% |
| Nov 2025 | 60.7% | 12.1% | 8.2% | 5.1% | 3% | 2.4% | 2.4% | 5.5% | 0.14% | 0.26% | 0.21% |
| Dec 2025 | 62.7% | 10.3% | 8.4% | 5.1% | 3.1% | 2.5% | 2.5% | 4.6% | 0.22% | 0.27% | 0.22% |
| Jan 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 3.7% | 3% | 4.5% | 0.22% | 0.32% | 0.26% |
| Feb 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 4.5% | 3% | 3.7% | 0.26% | 0.31% | 0.26% |
| Mar 2026 | 62.9% | 6.9% | 8.5% | 6.3% | 3.8% | 4.6% | 2.5% | 3.8% | 0.27% | 0.27% | 0.22% |
| Apr 2026 | 58.4% | 6.4% | 9.6% | 7.1% | 5.3% | 5.3% | 2.9% | 4.3% | 0.25% | 0.25% | 0.21% |
| May 2026 | 69.9% | 5.1% | 6.3% | 4.7% | 3.4% | 4.2% | 2.3% | 3.4% | 0.24% | 0.2% | 0.17% |
| Jun 2026 | 59.2% | 6.5% | 9.7% | 5.9% | 5.3% | 5.3% | 2.9% | 4.4% | 0.26% | 0.26% | 0.16% |
| Jul 2026 | 55.5% | 9.1% | 11.2% | 5.5% | 5% | 6.1% | 2.7% | 4.1% | 0.24% | 0.24% | 0.2% |
| Aug 2026 | 62.8% | 6.9% | 8.4% | 5.1% | 4.6% | 4.6% | 3.1% | 3.8% | 0.22% | 0.22% | 0.14% |
| Sep 2026 | 60.6% | 8.2% | 8.2% | 5.9% | 5.5% | 3.7% | 3.7% | 3.7% | 0.31% | 0.26% | 0.16% |
How has the Gisou and Kérastase comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Kérastase took it in March 2026.
- Across the 12 months ending September 2026, Gisou’s share of searches among hair oil brands worldwide moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for hair oil brands worldwide in September 2026?
2 changes
In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.
Estimated monthly branded searches for Kérastase worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gisou’s and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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