Brandwave

Kérastase vs SheaMoisture:Which is more popular?

In September 2026, Kérastase had more branded searches than SheaMoisture among hair mask brands worldwide. Kérastase had about 1.8 million branded searches, while SheaMoisture had 135,000. Kérastase made up 56.4% of all hair mask brand searches we track, and SheaMoisture accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about hair mask brands, Kérastase appeared in three of the five answers and SheaMoisture in two. Kérastase was mentioned before SheaMoisture in three out of five answers.

Among hair mask brands worldwide in September 2026

Who do people search for more?

Kérastase, about 14 searches for every 1 for SheaMoisture

Kérastase 1.8M searchesSheaMoisture 135K searches

Who does AI mention more?

Kérastase, mentioned in 3 of 5 answers, SheaMoisture in 2

Kérastase in 3 of 5SheaMoisture in 2 of 5

Who does AI recommend more?

Kérastase, named ahead of SheaMoisture in 3 of 5 answers

Kérastase first in 3SheaMoisture first in 2

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Top hair mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SheaMoisture was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kérastase was listed before SheaMoisture in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K181st
  2. Moroccanoil2nd
  3. Kérastase3rd
  4. Redken4th
  5. Olaplex5th
  6. Amika6th
  7. SheaMoisture7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair mask brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kérastase or SheaMoisture more popular in search?

This chart shows how often people search Google for Kérastase and SheaMoisture by name. Each line represents a brand's share of searches for all seven hair mask brands we track, month by month, from English-language searches worldwide.

Kérastase and SheaMoisture among hair mask brands worldwide, by month

Share of searches by month for Kérastase, SheaMoisture. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexMoroccanoilRedkenSheaMoistureK18Amika
Oct 202547.9%21.5%14.4%9.6%5.3%0.86%0.58%
Nov 202553.3%19.6%13.1%8.7%3.9%0.79%0.64%
Dec 202548.3%21.7%14.5%9.7%4.4%0.87%0.59%
Jan 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Feb 202651.2%18.8%12.6%10.3%5.6%0.93%0.62%
Mar 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Apr 202649.1%22%12%9.9%5.4%1.1%0.48%
May 202646.4%20.8%17%9.3%5.1%0.84%0.56%
Jun 202651.8%19%12.7%10.4%4.7%0.94%0.51%
Jul 202656.6%17%11.4%9.3%4.2%1%0.46%
Aug 202655%16.5%13.5%9.1%4.1%1.2%0.54%
Sep 202656.4%17%11.3%9.3%4.2%1.2%0.56%

How has the Kérastase and SheaMoisture comparison changed over the last 12 months?

3 findings
  • Kérastase was ahead of SheaMoisture in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kérastase’s share of searches among hair mask brands worldwide moved from 47.9% to 56.4%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
  • Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide moved from 5.3% to 4.2%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for hair mask brands worldwide in September 2026?

2 changes

  1. In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%.

  2. Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kérastase’s and SheaMoisture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kérastase

1 branded search term

  • kerastase

SheaMoisture

1 branded search term

  • sheamoisture

How the Brand Demand Index is measured

Other head-to-heads among hair mask brands

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