Brandwave

How popular isSheaMoisture?

In September 2026, people searched for SheaMoisture by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.2% of all global hair mask brand searches, placing SheaMoisture fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair mask brands, SheaMoisture appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

SheaMoisture is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. KérastaseShare of searches 56.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. OlaplexShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. MoroccanoilShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. RedkenShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SheaMoistureShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top hair mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SheaMoisture was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SheaMoisture is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K181st
  2. Moroccanoil2nd
  3. Kérastase3rd
  4. Redken4th
  5. Olaplex5th
  6. Amika6th
  7. SheaMoisture7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair mask brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair mask brands compete with SheaMoisture?

SheaMoisture against hair mask brands worldwide, by month

Share of searches by month for Kérastase, Olaplex, Moroccanoil, Redken, SheaMoisture. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexMoroccanoilRedkenSheaMoistureK18Amika
Oct 202547.9%21.5%14.4%9.6%5.3%0.86%0.58%
Nov 202553.3%19.6%13.1%8.7%3.9%0.79%0.64%
Dec 202548.3%21.7%14.5%9.7%4.4%0.87%0.59%
Jan 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Feb 202651.2%18.8%12.6%10.3%5.6%0.93%0.62%
Mar 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Apr 202649.1%22%12%9.9%5.4%1.1%0.48%
May 202646.4%20.8%17%9.3%5.1%0.84%0.56%
Jun 202651.8%19%12.7%10.4%4.7%0.94%0.51%
Jul 202656.6%17%11.4%9.3%4.2%1%0.46%
Aug 202655%16.5%13.5%9.1%4.1%1.2%0.54%
Sep 202656.4%17%11.3%9.3%4.2%1.2%0.56%

  1. 1.Kérastase

    56.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Olaplex

    17%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Moroccanoil

    11.3%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Redken

    9.3%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.SheaMoisture

    4.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.K18

    1.2%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Amika

    0.56%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SheaMoisture and its closest rivals

Every comparison with SheaMoisture

6 comparisons

How has branded search demand for SheaMoisture changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SheaMoisture worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide decreased from 5.3% to 4.2%.
  • Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide peaked at 5.6% in February 2026 and was lowest at 3.9% in November 2025.

How did search popularity change for hair mask brands worldwide in September 2026?

5 changes

  1. In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%.

  2. In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  5. Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are SheaMoisture’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SheaMoisture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sheamoisture

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How the Brand Demand Index is measured

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