How popular isAmika?
In September 2026, people searched for Amika by name about 20,000 times worldwide, about the same as the previous year. These searches made up 0.56% of all global hair mask brand searches, placing Amika seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair mask brands, Amika appeared in two of the five answers and was the sixth most recommended of the seven.
Amika is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.
KérastaseShare of searches 56.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OlaplexShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MoroccanoilShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
RedkenShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AmikaShare of searches 0.56%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top hair mask brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amika was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amika is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
K181st- Moroccanoil2nd
- Kérastase3rd
- Redken4th
- Olaplex5th
- Amika6th
SheaMoisture7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair mask brands
5 answers
Asked ChatGPT
“Which hair mask brand should I buy?”
Asked ChatGPT
“What are the best hair mask brands?”
Asked ChatGPT
“What's the best hair mask brand for dry damaged hair?”
Searched Google, AI Overview
“best hair mask”
Searched Google, AI Overview
“hair mask for dry hair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hair mask brands compete with Amika?
Share of searches by month for Kérastase, Olaplex, Moroccanoil, Redken, SheaMoisture, Amika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | SheaMoisture | K18 | Amika |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.5% | 14.4% | 9.6% | 5.3% | 0.86% | 0.58% |
| Nov 2025 | 53.3% | 19.6% | 13.1% | 8.7% | 3.9% | 0.79% | 0.64% |
| Dec 2025 | 48.3% | 21.7% | 14.5% | 9.7% | 4.4% | 0.87% | 0.59% |
| Jan 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Feb 2026 | 51.2% | 18.8% | 12.6% | 10.3% | 5.6% | 0.93% | 0.62% |
| Mar 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 49.1% | 22% | 12% | 9.9% | 5.4% | 1.1% | 0.48% |
| May 2026 | 46.4% | 20.8% | 17% | 9.3% | 5.1% | 0.84% | 0.56% |
| Jun 2026 | 51.8% | 19% | 12.7% | 10.4% | 4.7% | 0.94% | 0.51% |
| Jul 2026 | 56.6% | 17% | 11.4% | 9.3% | 4.2% | 1% | 0.46% |
| Aug 2026 | 55% | 16.5% | 13.5% | 9.1% | 4.1% | 1.2% | 0.54% |
| Sep 2026 | 56.4% | 17% | 11.3% | 9.3% | 4.2% | 1.2% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 1.8M | 0% | +1.4 points | |
| 2, held 2nd | 17% | 550K | 0% | +0.4 points | |
| 3, held 3rd | 11.3% | 368K | -18.2% | -2.2 points | |
| 4, held 4th | 9.3% | 301K | 0% | +0.2 points | |
| 5, held 5th | 4.2% | 135K | 0% | +0.1 points | |
| 6, held 6th | 1.2% | 40.5K | 0% | 0 points | |
| 7, held 7th | 0.56% | 18.1K | 0% | 0 points |
56.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
Olaplex17%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.3%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.
Redken9.3%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.2%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
K181.2%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Amika0.56%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amika and its closest rivals
Every comparison with Amika
13 comparisons
How has branded search demand for Amika changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amika worldwide held steady, from 19.4K to 20K.
- Across the 12 months ending September 2026, Amika’s share of searches among hair mask brands worldwide held steady, from 0.58% to 0.56%.
How did search popularity change for hair mask brands worldwide in September 2026?
5 changes
In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%.
In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%.
Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are Amika’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amika’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amika hair
- amika oil
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Where does Amika compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair mask brands | 7th of 7 | 0.56% | Shown above |
| Hair oil brands | 9th of 11 | 0.31% | Show ranking |
Is Amika your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.