Brandwave

Amika vs Moroccanoil:Which is more popular?

In September 2026, Moroccanoil had more branded searches than Amika among hair mask brands worldwide. Moroccanoil had about 368,000 branded searches, while Amika had 18,100. Moroccanoil made up 11.3% of all hair mask brand searches we track, and Amika accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about hair mask brands, Moroccanoil appeared in three of the five answers and Amika in two. Moroccanoil was mentioned before Amika in three out of four answers that named either.

Among hair mask brands worldwide in September 2026

Who do people search for more?

Moroccanoil, about 20 searches for every 1 for Amika

Moroccanoil 368K searchesAmika 18.1K searches

Who does AI mention more?

Moroccanoil, mentioned in 3 of 5 answers, Amika in 2

Moroccanoil in 3 of 5Amika in 2 of 5

Who does AI recommend more?

Moroccanoil, named ahead of Amika in 3 of 4 answers

Moroccanoil first in 3Amika first in 1

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Top hair mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amika was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moroccanoil was listed before Amika in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K181st
  2. Moroccanoil2nd
  3. Kérastase3rd
  4. Redken4th
  5. Olaplex5th
  6. Amika6th
  7. SheaMoisture7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair mask brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amika or Moroccanoil more popular in search?

This chart shows how often people search Google for Amika and Moroccanoil by name. Each line represents a brand's share of searches for all seven hair mask brands we track, month by month, from English-language searches worldwide.

Amika and Moroccanoil among hair mask brands worldwide, by month

Share of searches by month for Moroccanoil, Amika. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexMoroccanoilRedkenSheaMoistureK18Amika
Oct 202547.9%21.5%14.4%9.6%5.3%0.86%0.58%
Nov 202553.3%19.6%13.1%8.7%3.9%0.79%0.64%
Dec 202548.3%21.7%14.5%9.7%4.4%0.87%0.59%
Jan 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Feb 202651.2%18.8%12.6%10.3%5.6%0.93%0.62%
Mar 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Apr 202649.1%22%12%9.9%5.4%1.1%0.48%
May 202646.4%20.8%17%9.3%5.1%0.84%0.56%
Jun 202651.8%19%12.7%10.4%4.7%0.94%0.51%
Jul 202656.6%17%11.4%9.3%4.2%1%0.46%
Aug 202655%16.5%13.5%9.1%4.1%1.2%0.54%
Sep 202656.4%17%11.3%9.3%4.2%1.2%0.56%

How has the Amika and Moroccanoil comparison changed over the last 12 months?

3 findings
  • Moroccanoil was ahead of Amika in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amika’s share of searches among hair mask brands worldwide moved from 0.58% to 0.56%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair mask brands worldwide moved from 14.4% to 11.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for hair mask brands worldwide in September 2026?

1 change

  1. In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amika’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amika

1 branded search term

  • amika hair

Moroccanoil

1 branded search term

  • moroccanoil

How the Brand Demand Index is measured

Other head-to-heads among hair mask brands

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