Hair mask brands:Which brands are most popular in search?
In August 2026, Kérastase was the most searched among hair mask brands worldwide, with an estimated 1.8M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kérastase58.4%
Olaplex17.6%
Moroccanoil14.4%
Redken9.6%
K180.02%
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Share of SearchLeaderboard
Compare the hair mask brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kérastase, Olaplex, Moroccanoil, Redken. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | K18 |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23% | 15.4% | 10.3% | 0.02% |
| Nov 2025 | 56.3% | 20.7% | 13.8% | 9.2% | 0.02% |
| Dec 2025 | 51.2% | 23% | 15.4% | 10.3% | 0.01% |
| Jan 2026 | 55.1% | 20.3% | 13.5% | 11.1% | 0.02% |
| Feb 2026 | 55.2% | 20.2% | 13.5% | 11.1% | 0.02% |
| Mar 2026 | 55.1% | 20.3% | 13.5% | 11.1% | 0.01% |
| Apr 2026 | 52.8% | 23.7% | 12.9% | 10.6% | 0.02% |
| May 2026 | 49.6% | 22.3% | 18.2% | 10% | 0.02% |
| Jun 2026 | 55.2% | 20.2% | 13.5% | 11.1% | 0.01% |
| Jul 2026 | 60% | 18% | 12.1% | 9.9% | 0.02% |
| Aug 2026 | 58.4% | 17.6% | 14.4% | 9.6% | 0.02% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1.8M | 0% | -1.6 points | |
| 2, held 2nd | 17.6% | 550K | 0% | -0.5 points | |
| 3, held 3rd | 14.4% | 450K | +22.3% | +2.3 points | |
| 4, held 4th | 9.6% | 301K | 0% | -0.3 points | |
| 5, held 5th | 0.02% | 480 | 0% | 0 points |
58.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Olaplex17.6%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.
14.4%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
4.
Redken9.6%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
K180.02%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Kérastase vs Olaplex: compare search popularity
- Kérastase vs Moroccanoil: compare search popularity
- Kérastase vs Redken: compare search popularity
- Olaplex vs Moroccanoil: compare search popularity
- Olaplex vs Redken: compare search popularity
- Moroccanoil vs Redken: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hair mask brands worldwide?
5 brands
In August 2026, Kérastase was the most searched among hair mask brands worldwide, with an estimated 1.8M branded searches and 58.4% estimated Share of Search within this set. Olaplex is in 2nd place, 40.9 percentage points behind at 17.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kérastase | 51.3% → 58.4% | 60%Jul 2026 | 49.6%May 2026 | 1st |
| Olaplex | 23% → 17.6% | 23.7%Apr 2026 | 17.6%Aug 2026 | 2nd |
| Moroccanoil | 15.4% → 14.4% | 18.2%May 2026 | 12.1%Jul 2026 | 3rd |
| Redken | 10.3% → 9.6% | 11.1%Mar 2026 | 9.2%Nov 2025 | 4th |
| K18 | 0.02% | 0.02%Oct 2025 | 0.01%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair mask brands worldwide increased from 51.3% to 58.4%.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair mask brands worldwide decreased from 23% to 17.6%.
- Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among hair mask brands worldwide decreased from 15.4% to 14.4%.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among hair mask brands worldwide decreased from 10.3% to 9.6%.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair mask brands worldwide peaked at 60% in July 2026 and was lowest at 49.6% in May 2026.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair mask brands worldwide peaked at 23.7% in April 2026 and was lowest at 17.6% in August 2026.
- Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among hair mask brands worldwide peaked at 18.2% in May 2026 and was lowest at 12.1% in July 2026.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among hair mask brands worldwide peaked at 11.1% in March 2026 and was lowest at 9.2% in November 2025.
- Across the 11 months ending August 2026, K18 held steady: its estimated Share of Search among hair mask brands worldwide moved less than 0.5 percentage points.
How did search popularity change for hair mask brands worldwide in August 2026?
4 changes
In August 2026, Moroccanoil gained estimated Share of Search among hair mask brands worldwide, from 12.1% to 14.4%.
In August 2026, Kérastase lost estimated Share of Search among hair mask brands worldwide, from 60% to 58.4%.
Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.
Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
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