Amika vs K18:Which is searched more?
In September 2026, K18 had more branded searches than Amika among hair mask brands worldwide. K18 had about 40,500 branded searches, while Amika had 18,100. K18 made up 1.2% of all hair mask brand searches we track, and Amika accounted for 0.56%. These are worldwide searches for English-language branded terms.
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Is Amika or K18 more popular in search?
Compare the hair mask brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for K18, Amika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | SheaMoisture | K18 | Amika |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.5% | 14.4% | 9.6% | 5.3% | 0.86% | 0.58% |
| Nov 2025 | 53.3% | 19.6% | 13.1% | 8.7% | 3.9% | 0.79% | 0.64% |
| Dec 2025 | 48.3% | 21.7% | 14.5% | 9.7% | 4.4% | 0.87% | 0.59% |
| Jan 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Feb 2026 | 51.2% | 18.8% | 12.6% | 10.3% | 5.6% | 0.93% | 0.62% |
| Mar 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 49.1% | 22% | 12% | 9.9% | 5.4% | 1.1% | 0.48% |
| May 2026 | 46.4% | 20.8% | 17% | 9.3% | 5.1% | 0.84% | 0.56% |
| Jun 2026 | 51.8% | 19% | 12.7% | 10.4% | 4.7% | 0.94% | 0.51% |
| Jul 2026 | 56.6% | 17% | 11.4% | 9.3% | 4.2% | 1% | 0.46% |
| Aug 2026 | 55% | 16.5% | 13.5% | 9.1% | 4.1% | 1.2% | 0.54% |
| Sep 2026 | 56.4% | 17% | 11.3% | 9.3% | 4.2% | 1.2% | 0.56% |
How has the Amika and K18 comparison changed over the last 12 months?
3 findings
- K18 was ahead of Amika in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amika’s share of searches among hair mask brands worldwide moved from 0.58% to 0.56%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, K18’s share of searches among hair mask brands worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for hair mask brands worldwide in September 2026?
1 change
Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amika’s and K18’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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