Brandwave

How popular isK18 in search?

In August 2026, there were an estimated 480 branded searches for K18 worldwide which is down 18.6% over the last 11 months. K18 holds 0.02% estimated Share of Search among hair mask brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kérastase58.4%
  2. Olaplex17.6%
  3. Moroccanoil14.4%
  4. Redken9.6%
  5. K180.02%
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Where does K18 compete?

K18 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair mask brands5th of 50.02%Shown below
Hair serum brands5th of 50.02%Show ranking

Which hair mask brands compete with K18?

K18 against hair mask brands worldwide, by month

Share of Search by month for Kérastase, Olaplex, Moroccanoil, Redken, K18. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseOlaplexMoroccanoilRedkenK18
Oct 202551.3%23%15.4%10.3%0.02%
Nov 202556.3%20.7%13.8%9.2%0.02%
Dec 202551.2%23%15.4%10.3%0.01%
Jan 202655.1%20.3%13.5%11.1%0.02%
Feb 202655.2%20.2%13.5%11.1%0.02%
Mar 202655.1%20.3%13.5%11.1%0.01%
Apr 202652.8%23.7%12.9%10.6%0.02%
May 202649.6%22.3%18.2%10%0.02%
Jun 202655.2%20.2%13.5%11.1%0.01%
Jul 202660%18%12.1%9.9%0.02%
Aug 202658.4%17.6%14.4%9.6%0.02%
Sep 2026—————

  1. 1.Kérastase

    58.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Olaplex

    17.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Moroccanoil

    14.4%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  4. 4.Redken

    9.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.K18

    0.02%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between K18 and its closest rivals

How has branded search demand for K18 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for K18 worldwide fell from 590 to 480.
  • Across the 11 months ending August 2026, K18’s estimated Share of Search among hair mask brands worldwide held steady at 0.02%.

How did search popularity change for hair mask brands worldwide in August 2026?

  1. In August 2026, Moroccanoil gained estimated Share of Search among hair mask brands worldwide, from 12.1% to 14.4%.

  2. In August 2026, Kérastase lost estimated Share of Search among hair mask brands worldwide, from 60% to 58.4%.

  3. Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.

  4. Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How is K18 measured?

Brandwave collects information about searches that people make online using K18’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • k18 nz

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How the Brand Demand Index is measured

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