Brandwave

How popular isOribe?

In September 2026, people searched for Oribe by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 2.3% of all global professional haircare and styling brand searches, placing Oribe eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about professional haircare and styling brands, Oribe appeared in three of the four answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Oribe is the eighth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. KérastaseShare of searches 46.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OlaplexShare of searches 14%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. ghdShare of searches 11.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 10th
  4. MoroccanoilShare of searches 9.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  5. OribeShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

+5 more

Follow Oribe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Oribe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Oribe is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Olaplex3rd
  4. Oribe4th
  5. Pureology5th
  6. K186th
  7. Moroccanoil7th
  8. Color Wow8th
  9. Kevin.Murphy9th
  10. ghd10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Olaplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Redken4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pureology4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oribe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moroccanoil2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Color Wow2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K182 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ghd1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kevin.Murphy1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about professional haircare and styling brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which professional haircare and styling brands compete with Oribe?

Oribe against professional haircare and styling brands worldwide, by month

Share of searches by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy, Color Wow, Oribe. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyColor WowOribePureologyK18
Oct 202538%17.1%13.9%11.4%7.6%4.2%2.8%2.8%1.5%0.69%
Nov 202540.2%14.8%17.9%9.9%6.6%3.6%2.4%2.4%1.6%0.59%
Dec 202538.4%17.3%14.1%11.6%7.7%3.5%2.8%2.3%1.6%0.7%
Jan 202643%15.8%10.6%10.6%8.6%3.9%2.6%2.6%1.7%0.64%
Feb 202642%15.4%12.6%10.3%8.4%3.8%2.5%2.5%1.7%0.76%
Mar 202643.3%15.9%10.7%10.7%8.7%3.9%2.1%2.6%1.4%0.64%
Apr 202641.1%18.4%10.1%10.1%8.2%4.5%2%3%1.7%0.91%
May 202639.2%17.6%9.6%14.4%7.9%3.5%1.9%3.5%1.6%0.71%
Jun 202643%15.8%10.5%10.5%8.6%3.9%2.6%2.6%1.7%0.78%
Jul 202645%13.5%11.1%9.1%7.4%3.3%2.2%6.1%1.5%0.81%
Aug 202646.7%14%9.4%11.5%7.7%3.4%2.3%2.3%1.5%1%
Sep 202646.5%14%11.4%9.4%7.6%3.4%2.8%2.3%1.5%1%

  1. 1.Kérastase

    46.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Olaplex

    14%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.ghd

    11.4%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Moroccanoil

    9.4%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Redken

    7.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kevin.Murphy

    3.4%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Color Wow

    2.8%

    Held 7th. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  8. 8.Oribe

    2.3%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pureology

    1.5%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.K18

    1%

    Held 10th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Oribe and its closest rivals

Every comparison with Oribe

9 comparisons

How has branded search demand for Oribe changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oribe worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Oribe’s share of searches among professional haircare and styling brands worldwide peaked at 6.1% in July 2026 and was lowest at 2.3% in September 2026.

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

6 changes

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 11.4% of the searches.

  2. In September 2026, Moroccanoil lost share of searches among professional haircare and styling brands worldwide, from 11.5% to 9.4%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  6. Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Oribe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oribe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oribe

Do you work for Oribe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oribe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free