Oribe vs Pureology:Which is more popular?
In September 2026, Oribe had more branded searches than Pureology among professional haircare and styling brands worldwide. Oribe had about 90,500 branded searches, while Pureology had 60,500. Oribe made up 2.3% of all professional haircare and styling brand searches we track, and Pureology accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about professional haircare and styling brands, Pureology appeared in all four answers and Oribe in three. Oribe and Pureology were each mentioned first in two of the four answers.
Who do people search for more?
Oribe, about 50% more searches than Pureology
Who does AI mention more?
Pureology, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top professional haircare and styling brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pureology appeared in all four answers. Oribe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Oribe and Pureology were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kérastase1st
Redken2nd
Olaplex3rd- Oribe4th
- Pureology5th
K186th
Moroccanoil7th- Color Wow8th
Kevin.Murphy9th
ghd10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kérastase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Olaplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Redken4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pureology4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oribe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moroccanoil2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Color Wow2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- K182 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ghd1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kevin.Murphy1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about professional haircare and styling brands
4 answers
Asked ChatGPT
“Which professional haircare and styling brand should I buy?”
Asked ChatGPT
“What are the best professional haircare and styling brands?”
Asked ChatGPT
“What's the best professional haircare and styling brand for salon-quality hair care?”
Searched Google, AI Overview
“professional haircare brands”
Searched Google, AI Overview
“professional hair styling”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oribe or Pureology more popular in search?
This chart shows how often people search Google for Oribe and Pureology by name. Each line represents a brand's share of searches for all ten professional haircare and styling brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oribe, Pureology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | ghd | Moroccanoil | Redken | Kevin.Murphy | Color Wow | Oribe | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 17.1% | 13.9% | 11.4% | 7.6% | 4.2% | 2.8% | 2.8% | 1.5% | 0.69% |
| Nov 2025 | 40.2% | 14.8% | 17.9% | 9.9% | 6.6% | 3.6% | 2.4% | 2.4% | 1.6% | 0.59% |
| Dec 2025 | 38.4% | 17.3% | 14.1% | 11.6% | 7.7% | 3.5% | 2.8% | 2.3% | 1.6% | 0.7% |
| Jan 2026 | 43% | 15.8% | 10.6% | 10.6% | 8.6% | 3.9% | 2.6% | 2.6% | 1.7% | 0.64% |
| Feb 2026 | 42% | 15.4% | 12.6% | 10.3% | 8.4% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% |
| Mar 2026 | 43.3% | 15.9% | 10.7% | 10.7% | 8.7% | 3.9% | 2.1% | 2.6% | 1.4% | 0.64% |
| Apr 2026 | 41.1% | 18.4% | 10.1% | 10.1% | 8.2% | 4.5% | 2% | 3% | 1.7% | 0.91% |
| May 2026 | 39.2% | 17.6% | 9.6% | 14.4% | 7.9% | 3.5% | 1.9% | 3.5% | 1.6% | 0.71% |
| Jun 2026 | 43% | 15.8% | 10.5% | 10.5% | 8.6% | 3.9% | 2.6% | 2.6% | 1.7% | 0.78% |
| Jul 2026 | 45% | 13.5% | 11.1% | 9.1% | 7.4% | 3.3% | 2.2% | 6.1% | 1.5% | 0.81% |
| Aug 2026 | 46.7% | 14% | 9.4% | 11.5% | 7.7% | 3.4% | 2.3% | 2.3% | 1.5% | 1% |
| Sep 2026 | 46.5% | 14% | 11.4% | 9.4% | 7.6% | 3.4% | 2.8% | 2.3% | 1.5% | 1% |
How has the Oribe and Pureology comparison changed over the last 12 months?
3 findings
- Oribe was ahead of Pureology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oribe’s share of searches among professional haircare and styling brands worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Pureology’s share of searches among professional haircare and styling brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Oribe worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oribe’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among professional haircare and styling brands
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