Brandwave

How popular isPureology in search?

In September 2026, there were an estimated 60.5K branded searches for Pureology worldwide which held steady over the last 12 months. Pureology holds 1.6% estimated Share of Search among professional haircare and styling brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kérastase49%
  2. Olaplex14.7%
  3. ghd12%
  4. Moroccanoil9.9%
  5. Redken8.1%
  6. Kevin.Murphy3.6%
  7. Pureology1.6%
  8. K181.1%
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Which professional haircare and styling brands compete with Pureology?

Pureology against professional haircare and styling brands worldwide, by month

Share of Search by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy, Pureology. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyPureologyK18
Oct 202540.3%18.1%14.8%12.1%8.1%4.4%1.6%0.73%
Nov 202542.2%15.5%18.8%10.4%6.9%3.8%1.7%0.62%
Dec 202540.5%18.2%14.9%12.2%8.1%3.7%1.6%0.73%
Jan 202645.3%16.7%11.1%11.1%9.1%4.1%1.8%0.67%
Feb 202644.2%16.2%13.3%10.9%8.9%4%1.8%0.8%
Mar 202645.5%16.7%11.2%11.2%9.1%4.1%1.5%0.67%
Apr 202643.2%19.4%10.6%10.6%8.7%4.8%1.7%0.95%
May 202641.5%18.6%10.2%15.2%8.3%3.7%1.7%0.75%
Jun 202645.3%16.6%11.1%11.1%9.1%4.1%1.8%0.82%
Jul 202649.1%14.8%12.1%9.9%8.1%3.6%1.6%0.89%
Aug 202649%14.7%9.9%12%8.1%3.6%1.6%1.1%
Sep 202649%14.7%12%9.9%8.1%3.6%1.6%1.1%

  1. 1.Kérastase

    49%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Olaplex

    14.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ghd

    12%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  4. 4.Moroccanoil

    9.9%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  5. 5.Redken

    8.1%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kevin.Murphy

    3.6%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pureology

    1.6%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.K18

    1.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pureology and its closest rivals

Every comparison with Pureology

How has branded search demand for Pureology changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pureology worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Pureology’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 1.6%.

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.

  2. In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  6. Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Pureology measured?

Brandwave collects information about searches that people make online using Pureology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pureology

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How the Brand Demand Index is measured

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