How popular isOlaplex in search?
In September 2026, there were an estimated 550K branded searches for Olaplex worldwide which is down 18.3% over the last 12 months. Olaplex holds 14.7% estimated Share of Search among professional haircare and styling brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kérastase49%
Olaplex14.7%
ghd12%
Moroccanoil9.9%
Redken8.1%
Kevin.Murphy3.6%
Pureology1.6%
K181.1%
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Which professional haircare and styling brands compete with Olaplex?
Share of Search by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | Olaplex | ghd | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 18.1% | 14.8% | 12.1% | 8.1% | 4.4% | 1.6% | 0.73% |
| Nov 2025 | 42.2% | 15.5% | 18.8% | 10.4% | 6.9% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 18.2% | 14.9% | 12.2% | 8.1% | 3.7% | 1.6% | 0.73% |
| Jan 2026 | 45.3% | 16.7% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.67% |
| Feb 2026 | 44.2% | 16.2% | 13.3% | 10.9% | 8.9% | 4% | 1.8% | 0.8% |
| Mar 2026 | 45.5% | 16.7% | 11.2% | 11.2% | 9.1% | 4.1% | 1.5% | 0.67% |
| Apr 2026 | 43.2% | 19.4% | 10.6% | 10.6% | 8.7% | 4.8% | 1.7% | 0.95% |
| May 2026 | 41.5% | 18.6% | 10.2% | 15.2% | 8.3% | 3.7% | 1.7% | 0.75% |
| Jun 2026 | 45.3% | 16.6% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.82% |
| Jul 2026 | 49.1% | 14.8% | 12.1% | 9.9% | 8.1% | 3.6% | 1.6% | 0.89% |
| Aug 2026 | 49% | 14.7% | 9.9% | 12% | 8.1% | 3.6% | 1.6% | 1.1% |
| Sep 2026 | 49% | 14.7% | 12% | 9.9% | 8.1% | 3.6% | 1.6% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 14.7% | 550K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 12% | 450K | +22.3% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.9% | 368K | -18.2% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 301K | 0% | 0 points | |
| 6, held 6th | 3.6% | 135K | 0% | 0 points | |
| 7, held 7th | 1.6% | 60.5K | 0% | 0 points | |
| 8, held 8th | 1.1% | 40.5K | 0% | 0 points |
49%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Olaplex14.7%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
3.
ghd12%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
9.9%
Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
5.
Redken8.1%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
K181.1%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Olaplex and its closest rivals
Every comparison with Olaplex
7 comparisons
How has branded search demand for Olaplex changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Olaplex worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 18.1% to 14.7%.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 19.4% in April 2026 and was lowest at 14.7% in August 2026.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
6 changes
In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.
Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Olaplex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Professional haircare and styling brands | 2nd of 8 | 14.7% | Shown above |
| Hair mask brands | 2nd of 5 | 17.8% | Show ranking |
| Hair serum brands | 2nd of 5 | 17.8% | Show ranking |
How is Olaplex measured?
Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- olaplex
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Is Olaplex your brand?
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