Brandwave

CHI vs Olaplex:Which is more popular?

In September 2026, Olaplex had more branded searches than CHI among shampoo and conditioner brands worldwide. Olaplex had about 550,000 branded searches, while CHI had 2,400. Olaplex made up 15.9% of all shampoo and conditioner brand searches we track, and CHI accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, Olaplex appeared in four of the five answers and CHI in none.

Among shampoo and conditioner brands worldwide in September 2026

Who do people search for more?

Olaplex, about 229 searches for every 1 for CHI

Olaplex 550K searchesCHI 2.4K searches

Who does AI mention more?

Olaplex, mentioned in 4 of 5 answers, CHI in 0

Olaplex in 4 of 5CHI in 0 of 5

Who does AI recommend more?

Olaplex, the only one of the two named

Olaplex first in 3CHI never named

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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CHI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Olaplex2nd
  3. Nizoral3rd
  4. Aesop–
  5. Hims–
  6. Aveeno–
  7. Aussie–
  8. CHI–
  9. Keeps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nizoral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keeps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo and conditioner brands

5 answers

  • Asked ChatGPT

    “Which shampoo and conditioner brand should I buy?”

    1. 1Dove
    2. 2Nizoral

  • Asked ChatGPT

    “What are the best shampoo and conditioner brands?”

    1. 1Olaplex
    2. 2Nizoral

  • Asked ChatGPT

    “What's the best shampoo and conditioner brand for everyday hair care?”

    1. 1Dove
    2. 2Olaplex

  • Searched Google, AI Overview

    “best shampoo and conditioner”

    1. 1Dove
    2. 2Olaplex

  • Searched Google, AI Overview

    “sulphate free shampoo”

    1. 1Olaplex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CHI or Olaplex more popular in search?

This chart shows how often people search Google for CHI and Olaplex by name. Each line represents a brand's share of searches for all nine shampoo and conditioner brands we track, month by month, from English-language searches worldwide.

CHI and Olaplex among shampoo and conditioner brands worldwide, by month

Share of searches by month for Olaplex, CHI. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveAesopHimsOlaplexNizoralAveenoAussieCHIKeeps
Oct 202526.5%26.5%14.6%17.8%8%6.4%0.08%0.08%<0.01%
Nov 202519.3%35.2%12.9%19.3%7.1%6.1%0.07%0.08%<0.01%
Dec 202518.8%34.2%15.3%18.8%6.9%6%0.07%0.07%<0.01%
Jan 202621.6%26.3%17.7%17.7%9.7%6.9%0.08%0.08%<0.01%
Feb 202624.3%24.3%19.9%16.2%8.9%6.3%0.09%0.07%<0.01%
Mar 202625.2%25.2%16.9%16.9%9.3%6.3%0.09%0.07%<0.01%
Apr 202622.7%22.7%18.6%18.6%10.1%7.2%0.08%0.08%<0.01%
May 202627%22.2%18.2%18.2%8.1%6.1%0.08%0.06%<0.01%
Jun 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Jul 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Aug 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%
Sep 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%

How has the CHI and Olaplex comparison changed over the last 12 months?

3 findings
  • Olaplex was ahead of CHI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CHI’s share of searches among shampoo and conditioner brands worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and conditioner brands worldwide moved from 17.8% to 15.9%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  2. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CHI’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

1 branded search term

  • chi hair

Olaplex

1 branded search term

  • olaplex

How the Brand Demand Index is measured

Other head-to-heads among shampoo and conditioner brands

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