Brandwave

How popular isOlaplex in search?

In August 2026, there were an estimated 550K branded searches for Olaplex worldwide which is down 18.3% over the last 11 months. Olaplex holds 17.6% estimated Share of Search among hair serum brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kérastase58.4%
  2. Olaplex17.6%
  3. Moroccanoil14.4%
  4. Redken9.6%
  5. K180.02%
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Which hair serum brands compete with Olaplex?

Olaplex against hair serum brands worldwide, by month

Share of Search by month for Kérastase, Olaplex, Moroccanoil, Redken. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseOlaplexMoroccanoilRedkenK18
Oct 202551.3%23%15.4%10.3%0.02%
Nov 202556.3%20.7%13.8%9.2%0.02%
Dec 202551.2%23%15.4%10.3%0.01%
Jan 202655.1%20.3%13.5%11.1%0.02%
Feb 202655.2%20.2%13.5%11.1%0.02%
Mar 202655.1%20.3%13.5%11.1%0.01%
Apr 202652.8%23.7%12.9%10.6%0.02%
May 202649.6%22.3%18.2%10%0.02%
Jun 202655.2%20.2%13.5%11.1%0.01%
Jul 202660%18%12.1%9.9%0.02%
Aug 202658.4%17.6%14.4%9.6%0.02%
Sep 2026—————

  1. 1.Kérastase

    58.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Olaplex

    17.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Moroccanoil

    14.4%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  4. 4.Redken

    9.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.K18

    0.02%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Olaplex and its closest rivals

How has branded search demand for Olaplex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Olaplex worldwide fell from 673K to 550K.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair serum brands worldwide decreased from 23% to 17.6%.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair serum brands worldwide peaked at 23.7% in April 2026 and was lowest at 17.6% in August 2026.

How did search popularity change for hair serum brands worldwide in August 2026?

  1. In August 2026, Moroccanoil gained estimated Share of Search among hair serum brands worldwide, from 12.1% to 14.4%.

  2. In August 2026, Kérastase lost estimated Share of Search among hair serum brands worldwide, from 60% to 58.4%.

  3. Olaplex’s estimated Share of Search among hair serum brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.

  4. Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Olaplex compete?

Olaplex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair mask brands2nd of 517.6%Show ranking
Hair serum brands2nd of 517.6%Shown above

How is Olaplex measured?

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • olaplex

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How the Brand Demand Index is measured

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