Lash serum brands:Which are most popular?
In September 2026, RevitaLash was the most searched lash serum brand worldwide, accounting for 25.1% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, GrandeLASH showed up in every answer. The Ordinary was recommended most often, coming first in one out of three responses that gave a list.
RevitaLashShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Babe LashShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LatisseShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GrandeLASHShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
The OrdinaryShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top lash serum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, GrandeLASH appeared every time. The Ordinary was recommended most often, coming first in one out of three answers that gave a list. RevitaLash was second, and GrandeLASH was third. Babe Lash, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- The Ordinary1st
- RevitaLash2nd
- GrandeLASH3rd
Vegamour4th- Latisse5th
Olaplex6th- Babe Lash–
Xlash–
RapidLash–
Neulash–- Lashfood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lashfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which lash serum brands do people search for most?
This chart shows how often people search Google for each lash serum brand by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.1% | 90.5K | 0% | +1.6 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 20.5% | 74K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.5% | 74K | -18.2% | -3 pointsmoved from 1st to 3rd | |
| 4, held 4th | 13.7% | 49.5K | 0% | +0.9 points | |
| 5, held 5th | 9.2% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 7.5% | 27.1K | -18.1% | -1.1 points | |
| 7, held 7th | 1.8% | 6.6K | -18.5% | -0.3 points | |
| 8, held 8th | 0.67% | 2.4K | 0% | 0 points | |
| 9, moved from 10th to 9th | 0.44% | 1.6K | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.44% | 1.6K | -15.8% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.11% | 390 | -18.8% | 0 points |
25.1%
Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
20.5%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Latisse20.5%
Moved from 1st to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3 points.
13.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
9.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Xlash7.5%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
1.8%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Vegamour0.67%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Neulash0.44%
Moved from 10th to 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Olaplex0.44%
Moved from 9th to 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
11.Lashfood
0.11%
Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Which brand is most popular in search among lash serum brands worldwide?
11 brands
In September 2026, RevitaLash was the most searched among lash serum brands worldwide, with an estimated 90.5K branded searches, 25.1% of all searches for the 11 we track. Babe Lash is in 2nd place, 4.6 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| RevitaLash | 22.2% → 25.1% | 30.4%Apr 2026 | 22.2%Oct 2025 | 2nd → 1st |
| Babe Lash | 27% → 20.5% | 29.3%Dec 2025 | 16.6%May 2026 | 1st → 2nd |
| Latisse | 18.2% → 20.5% | 26.8%Jun 2026 | 15.1%Nov 2025 | 3rd |
| GrandeLASH | 14.9% → 13.7% | 15.1%Nov 2025 | 12%Jun 2026 | 4th |
| The Ordinary | 8.1% → 9.2% | 9.2%Sep 2026 | 6.3%Mar 2026 | 5th |
| Xlash | 6.7% → 7.5% | 10.1%Nov 2025 | 6%Jul 2026 | 6th |
| RapidLash | 1.6% → 1.8% | 2.1%Aug 2026 | 1.4%Nov 2025 | 7th |
| Vegamour | 0.59% → 0.67% | 0.99%Apr 2026 | 0.59%Oct 2025 | 8th |
| Neulash | 0.39% → 0.44% | 0.56%Jun 2026 | 0.39%Nov 2025 | 9th |
| Olaplex | 0.18% → 0.44% | 0.55%Jan 2026 | 0.18%Oct 2025 | 11th → 10th |
| Lashfood | 0.22% → 0.11% | 0.23%Jan 2026 | 0.11%Sep 2026 | 10th → 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide increased from 22.2% to 25.1%.
- Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide decreased from 27% to 20.5%.
- Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide increased from 18.2% to 20.5%.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide decreased from 14.9% to 13.7%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide increased from 8.1% to 9.2%.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide increased from 6.7% to 7.5%.
- Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide peaked at 30.4% in April 2026 and was lowest at 22.2% in October 2025.
- Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide peaked at 29.3% in December 2025 and was lowest at 16.6% in May 2026.
- Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide peaked at 26.8% in June 2026 and was lowest at 15.1% in November 2025.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide peaked at 15.1% in November 2025 and was lowest at 12% in June 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide peaked at 9.2% in September 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide peaked at 10.1% in November 2025 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, RevitaLash rose from 2nd to 1st among lash serum brands worldwide.
- Across the 12 months ending September 2026, Babe Lash fell from 1st to 2nd among lash serum brands worldwide.
- Across the 12 months ending September 2026, Olaplex rose from 11th to 10th among lash serum brands worldwide.
- Across the 12 months ending September 2026, Lashfood fell from 10th to 11th among lash serum brands worldwide.
- Across the 12 months ending September 2026, RapidLash, Vegamour and Neulash held steady: their share of searches among lash serum brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for lash serum brands worldwide in September 2026?
8 changes
In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.
In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.
In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.
In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.
In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.
In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
In September 2026, Neulash rose from 10th to 9th among lash serum brands worldwide.
In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide.
Compare popularity between leading brands
- RevitaLash vs Babe Lash: compare popularity
- RevitaLash vs Latisse: compare popularity
- RevitaLash vs GrandeLASH: compare popularity
- RevitaLash vs The Ordinary: compare popularity
- Babe Lash vs Latisse: compare popularity
- Babe Lash vs GrandeLASH: compare popularity
- Babe Lash vs The Ordinary: compare popularity
- Latisse vs GrandeLASH: compare popularity
- Latisse vs The Ordinary: compare popularity
- GrandeLASH vs The Ordinary: compare popularity
- Compare any of these brands
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