Brandwave

How popular isXlash in search?

In September 2026, people searched for Xlash by name about 27,100 times worldwide, about the same as the previous year. These searches made up 7.5% of all global lash serum brand searches, placing Xlash sixth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. RevitaLash25.1%
  2. Babe Lash20.5%
  3. Latisse20.5%
  4. GrandeLASH13.7%
  5. The Ordinary9.2%
  6. Xlash7.5%
  7. RapidLash1.8%
  8. Vegamour0.67%
  9. Neulash0.44%
  10. Olaplex0.44%
  11. +1 more
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Which lash serum brands compete with Xlash?

Xlash against lash serum brands worldwide, by month

Share of searches by month for RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

  1. 1.RevitaLash

    25.1%

    Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Babe Lash

    20.5%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Latisse

    20.5%

    Moved from 1st to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.GrandeLASH

    13.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.The Ordinary

    9.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Xlash

    7.5%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  7. 7.RapidLash

    1.8%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Vegamour

    0.67%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Neulash

    0.44%

    Moved from 10th to 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Olaplex

    0.44%

    Moved from 9th to 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  11. 11.Lashfood

    0.11%

    Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Xlash and its closest rivals

Every comparison with Xlash

10 comparisons

How has branded search demand for Xlash changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xlash worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide increased from 6.7% to 7.5%.
  • Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide peaked at 10.1% in November 2025 and was lowest at 6% in July 2026.

How did search popularity change for lash serum brands worldwide in September 2026?

6 changes

  1. In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

  2. In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

  3. In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.

  4. In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

  5. In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.

  6. In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.

How are Xlash’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Xlash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xlash

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How the Brand Demand Index is measured

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