Latisse vs Xlash:Which is more popular?
In September 2026, Latisse had more branded searches than Xlash among lash serum brands worldwide. Latisse had about 74,000 branded searches, while Xlash had 27,100. Latisse made up 20.5% of all lash serum brand searches we track, and Xlash accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about lash serum brands, Latisse appeared in three of the five answers and Xlash in none.
Who do people search for more?
Latisse, about 3 searches for every 1 for Xlash
Who does AI mention more?
Latisse, mentioned in 3 of 5 answers, Xlash in 0
Who does AI recommend more?
Latisse, the only one of the two named
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Top lash serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Latisse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Xlash did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Latisse or Xlash more popular in search?
This chart shows how often people search Google for Latisse and Xlash by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Latisse, Xlash. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
How has the Latisse and Xlash comparison changed over the last 12 months?
3 findings
- Latisse was ahead of Xlash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide moved from 18.2% to 20.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for lash serum brands worldwide in September 2026?
4 changes
In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.
In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.
In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.
In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Latisse’s and Xlash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lash serum brands
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