Brandwave

How popular isOlaplex?

In September 2026, people searched for Olaplex by name about 574,000 times worldwide, a 16.7% decrease from the previous year. These searches made up 0.44% of all global lash serum brand searches, placing Olaplex tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about lash serum brands, Olaplex appeared in two of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Olaplex is the tenth most searched of 11 competitors and the sixth most recommended in AI answers.

  1. RevitaLashShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Babe LashShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LatisseShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. GrandeLASHShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. OlaplexShare of searches 0.44%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. Neulash–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which lash serum brands compete with Olaplex?

Olaplex against lash serum brands worldwide, by month

Share of searches by month for RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash, Olaplex. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

  1. 1.RevitaLash

    25.1%

    Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Babe Lash

    20.5%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Latisse

    20.5%

    Moved from 1st to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.GrandeLASH

    13.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.The Ordinary

    9.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Xlash

    7.5%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  7. 7.RapidLash

    1.8%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Vegamour

    0.67%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Neulash

    0.44%

    Moved from 10th to 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Olaplex

    0.44%

    Moved from 9th to 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  11. 11.Lashfood

    0.11%

    Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Olaplex and its closest rivals

Every comparison with Olaplex

40 comparisons

How has branded search demand for Olaplex changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olaplex worldwide fell from 689K to 574K.
  • Across the 12 months ending September 2026, Olaplex rose from 11th to 10th among lash serum brands worldwide.

How did search popularity change for lash serum brands worldwide in September 2026?

6 changes

  1. In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

  2. In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

  3. In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.

  4. In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

  5. In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.

  6. In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.

How are Olaplex’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olaplex
  • olaplex lashbond
  • olaplex no 7

Do you work for Olaplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Olaplex compete?

Olaplex is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands2nd of 1014%Show ranking
Shampoo and conditioner brands4th of 915.9%Show ranking
Hair mask brands2nd of 717%Show ranking
Hair serum brands2nd of 517.8%Show ranking
Conditioner brands1st of 824.9%Show ranking
Hair oil brands7th of 113.7%Show ranking
Lash serum brands10th of 110.44%Shown above
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