Brandwave

How popular isOlaplex?

In September 2026, people searched for Olaplex by name about 574,000 times worldwide, a 16.7% decrease from the previous year. These searches made up 3.7% of all global hair oil brand searches, placing Olaplex seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about hair oil brands, Olaplex appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Olaplex is the seventh most searched of 11 competitors and the third most recommended in AI answers.

  1. MoroccanoilShare of searches 60.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GisouShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KérastaseShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MielleShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. OlaplexShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Olaplex is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Amika–
  10. Briogeo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which hair oil brands compete with Olaplex?

Olaplex against hair oil brands worldwide, by month

Share of searches by month for Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI. The figures are in the table below the chart.

View monthly share of searches table
MonthMoroccanoilGisouKérastaseMielleVerbOGXOlaplexOUAIAmikaBriogeoJVN
Oct 202562.6%8.4%8.4%6.4%3.8%3.1%2.1%4.6%0.18%0.33%0.18%
Nov 202560.7%12.1%8.2%5.1%3%2.4%2.4%5.5%0.14%0.26%0.21%
Dec 202562.7%10.3%8.4%5.1%3.1%2.5%2.5%4.6%0.22%0.27%0.22%
Jan 202660.7%8.2%8.2%7.4%3.7%3.7%3%4.5%0.22%0.32%0.26%
Feb 202660.7%8.2%8.2%7.4%3.7%4.5%3%3.7%0.26%0.31%0.26%
Mar 202662.9%6.9%8.5%6.3%3.8%4.6%2.5%3.8%0.27%0.27%0.22%
Apr 202658.4%6.4%9.6%7.1%5.3%5.3%2.9%4.3%0.25%0.25%0.21%
May 202669.9%5.1%6.3%4.7%3.4%4.2%2.3%3.4%0.24%0.2%0.17%
Jun 202659.2%6.5%9.7%5.9%5.3%5.3%2.9%4.4%0.26%0.26%0.16%
Jul 202655.5%9.1%11.2%5.5%5%6.1%2.7%4.1%0.24%0.24%0.2%
Aug 202662.8%6.9%8.4%5.1%4.6%4.6%3.1%3.8%0.22%0.22%0.14%
Sep 202660.6%8.2%8.2%5.9%5.5%3.7%3.7%3.7%0.31%0.26%0.16%

  1. 1.Moroccanoil

    60.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Gisou

    8.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Kérastase

    8.2%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Mielle

    5.9%

    Held 4th. 36K estimated branded searches, -1.9% vs prior month. Share +0.8 points.

  5. 5.Verb

    5.5%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.OGX

    3.7%

    Moved from 5th to 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.

  7. 7.Olaplex

    3.7%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.OUAI

    3.7%

    Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Amika

    0.31%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  10. 10.Briogeo

    0.26%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.JVN

    0.16%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Olaplex and its closest rivals

Every comparison with Olaplex

40 comparisons

How has branded search demand for Olaplex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olaplex worldwide fell from 689K to 574K.
  • Across the 12 months ending September 2026, Olaplex’s share of searches among hair oil brands worldwide increased from 2.1% to 3.7%.
  • Across the 12 months ending September 2026, Olaplex rose from 8th to 7th among hair oil brands worldwide.

How did search popularity change for hair oil brands worldwide in September 2026?

6 changes

  1. In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.

  2. In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.

  3. In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.

  4. In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.

  5. In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.

  6. In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.

How are Olaplex’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olaplex
  • olaplex lashbond
  • olaplex no 7

Do you work for Olaplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Olaplex compete?

Olaplex is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands2nd of 1014%Show ranking
Shampoo and conditioner brands4th of 915.9%Show ranking
Hair mask brands2nd of 717%Show ranking
Hair serum brands2nd of 517.8%Show ranking
Conditioner brands1st of 824.9%Show ranking
Hair oil brands7th of 113.7%Shown above
Lash serum brands10th of 110.44%Show ranking
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