Neulash vs Olaplex:Which is more popular?
In September 2026, Neulash and Olaplex were level in searches among lash serum brands worldwide, with an estimated 1.6K branded searches each, at 0.44% of the total each. When we asked ChatGPT and Google AI Overviews about lash serum brands, Olaplex appeared in two of the five answers and Neulash in none.
Who do people search for more?
Neulash and Olaplex are searched for about as often as each other.
Who does AI mention more?
Olaplex, mentioned in 2 of 5 answers, Neulash in 0
Who does AI recommend more?
Olaplex, the only one of the two named
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Top lash serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neulash did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Neulash or Olaplex more popular in search?
This chart shows how often people search Google for Neulash and Olaplex by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Neulash, Olaplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
How has the Neulash and Olaplex comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Olaplex took it in January 2026, Neulash took it in February 2026, Olaplex took it in August 2026.
- Across the 12 months ending September 2026, Neulash’s share of searches among lash serum brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Olaplex’s share of searches among lash serum brands worldwide moved from 0.18% to 0.44%, and its estimated monthly branded searches moved from 720 to 1.6K.
How did search popularity change for lash serum brands worldwide in September 2026?
2 changes
In September 2026, Neulash rose from 10th to 9th among lash serum brands worldwide.
In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neulash’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lash serum brands
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