How popular isNeulash?
In September 2026, people searched for Neulash by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.44% of all global lash serum brand searches, placing Neulash ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about lash serum brands, Neulash did not appear in any of the answers.
Neulash is the ninth most searched of 11 competitors and not listed in any AI answer.
RevitaLashShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Babe LashShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LatisseShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GrandeLASHShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NeulashShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top lash serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neulash did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which lash serum brands compete with Neulash?
Share of searches by month for RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash, Neulash. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.1% | 90.5K | 0% | +1.6 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 20.5% | 74K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.5% | 74K | -18.2% | -3 pointsmoved from 1st to 3rd | |
| 4, held 4th | 13.7% | 49.5K | 0% | +0.9 points | |
| 5, held 5th | 9.2% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 7.5% | 27.1K | -18.1% | -1.1 points | |
| 7, held 7th | 1.8% | 6.6K | -18.5% | -0.3 points | |
| 8, held 8th | 0.67% | 2.4K | 0% | 0 points | |
| 9, moved from 10th to 9th | 0.44% | 1.6K | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.44% | 1.6K | -15.8% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.11% | 390 | -18.8% | 0 points |
25.1%
Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
20.5%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Latisse20.5%
Moved from 1st to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3 points.
13.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
9.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Xlash7.5%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
1.8%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Vegamour0.67%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Neulash0.44%
Moved from 10th to 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Olaplex0.44%
Moved from 9th to 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
11.Lashfood
0.11%
Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Neulash and its closest rivals
Every comparison with Neulash
10 comparisons
How has branded search demand for Neulash changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Neulash worldwide held steady at 1.6K.
- Across the 12 months ending September 2026, Neulash’s share of searches among lash serum brands worldwide held steady, from 0.39% to 0.44%.
How did search popularity change for lash serum brands worldwide in September 2026?
6 changes

In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.

In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.

In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
How are Neulash’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Neulash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- neulash
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