Neulash vs Xlash:Which is more popular?
In September 2026, Xlash had more branded searches than Neulash among lash serum brands worldwide. Xlash had about 27,100 branded searches, while Neulash had 1,600. Xlash made up 7.5% of all lash serum brand searches we track, and Neulash accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about lash serum brands, neither Neulash nor Xlash appeared in any of the five answers.
Who do people search for more?
Xlash, about 17 searches for every 1 for Neulash
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lash serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Neulash nor Xlash showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Neulash or Xlash more popular in search?
This chart shows how often people search Google for Neulash and Xlash by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Xlash, Neulash. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
How has the Neulash and Xlash comparison changed over the last 12 months?
3 findings
- Xlash was ahead of Neulash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neulash’s share of searches among lash serum brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for lash serum brands worldwide in September 2026?
2 changes
In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
In September 2026, Neulash rose from 10th to 9th among lash serum brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neulash’s and Xlash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lash serum brands
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