Brandwave

GrandeLASH vs Olaplex:Which is more popular?

In September 2026, GrandeLASH had more branded searches than Olaplex among lash serum brands worldwide. GrandeLASH had about 49,500 branded searches, while Olaplex had 1,600. GrandeLASH made up 13.7% of all lash serum brand searches we track, and Olaplex accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about lash serum brands, GrandeLASH appeared in all five answers and Olaplex in two. GrandeLASH was mentioned before Olaplex in two out of three answers.

Among lash serum brands worldwide in September 2026

Who do people search for more?

GrandeLASH, about 31 searches for every 1 for Olaplex

GrandeLASH 49.5K searchesOlaplex 1.6K searches

Who does AI mention more?

GrandeLASH, mentioned in every answer we collected

GrandeLASH in 5 of 5Olaplex in 2 of 5

Who does AI recommend more?

GrandeLASH, named ahead of Olaplex in 2 of 3 answers

GrandeLASH first in 2Olaplex first in 1

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GrandeLASH appeared in all five answers. Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GrandeLASH was listed before Olaplex in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. Neulash–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is GrandeLASH or Olaplex more popular in search?

This chart shows how often people search Google for GrandeLASH and Olaplex by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.

GrandeLASH and Olaplex among lash serum brands worldwide, by month

Share of searches by month for GrandeLASH, Olaplex. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the GrandeLASH and Olaplex comparison changed over the last 12 months?

3 findings
  • GrandeLASH was ahead of Olaplex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide moved from 14.9% to 13.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Olaplex’s share of searches among lash serum brands worldwide moved from 0.18% to 0.44%, and its estimated monthly branded searches moved from 720 to 1.6K.

How did search popularity change for lash serum brands worldwide in September 2026?

2 changes

  1. In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.

  2. In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GrandeLASH’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GrandeLASH

1 branded search term

  • grandelash

Olaplex

1 branded search term

  • olaplex lashbond

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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