Moroccanoil vs Olaplex:Which is searched more?
In August 2026, Olaplex had more branded searches than Moroccanoil among hair mask brands worldwide. Olaplex was estimated to have 550K branded searches compared to Moroccanoil’s 450K, and held a 17.6% Share of Search versus Moroccanoil’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Moroccanoil or Olaplex?
Compare the hair mask brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Olaplex, Moroccanoil. The figures are in the table below the chart.
View monthly share of search table
| Month | Olaplex | Moroccanoil |
|---|---|---|
| Oct 2025 | 23% | 15.4% |
| Nov 2025 | 20.7% | 13.8% |
| Dec 2025 | 23% | 15.4% |
| Jan 2026 | 20.3% | 13.5% |
| Feb 2026 | 20.2% | 13.5% |
| Mar 2026 | 20.3% | 13.5% |
| Apr 2026 | 23.7% | 12.9% |
| May 2026 | 22.3% | 18.2% |
| Jun 2026 | 20.2% | 13.5% |
| Jul 2026 | 18% | 12.1% |
| Aug 2026 | 17.6% | 14.4% |
| Sep 2026 | — | — |
How has the Moroccanoil and Olaplex comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Moroccanoil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among hair mask brands worldwide moved from 15.4% to 14.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair mask brands worldwide moved from 23% to 17.6%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for hair mask brands worldwide in August 2026?
2 changes
In August 2026, Moroccanoil gained estimated Share of Search among hair mask brands worldwide, from 12.1% to 14.4%.
Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Moroccanoil’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moroccanoil
1 branded search term
- moroccanoil
Olaplex
1 branded search term
- olaplex
Put your own brand in this comparison
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