Olaplex vs SheaMoisture:Which is searched more?
In September 2026, Olaplex had more branded searches than SheaMoisture among hair mask brands worldwide. Olaplex had about 550,000 branded searches, while SheaMoisture had 135,000. Olaplex made up 17% of all hair mask brand searches we track, and SheaMoisture accounted for 4.2%. These are worldwide searches for English-language branded terms.
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Is Olaplex or SheaMoisture more popular in search?
Compare the hair mask brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Olaplex, SheaMoisture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | SheaMoisture | K18 | Amika |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.5% | 14.4% | 9.6% | 5.3% | 0.86% | 0.58% |
| Nov 2025 | 53.3% | 19.6% | 13.1% | 8.7% | 3.9% | 0.79% | 0.64% |
| Dec 2025 | 48.3% | 21.7% | 14.5% | 9.7% | 4.4% | 0.87% | 0.59% |
| Jan 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Feb 2026 | 51.2% | 18.8% | 12.6% | 10.3% | 5.6% | 0.93% | 0.62% |
| Mar 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 49.1% | 22% | 12% | 9.9% | 5.4% | 1.1% | 0.48% |
| May 2026 | 46.4% | 20.8% | 17% | 9.3% | 5.1% | 0.84% | 0.56% |
| Jun 2026 | 51.8% | 19% | 12.7% | 10.4% | 4.7% | 0.94% | 0.51% |
| Jul 2026 | 56.6% | 17% | 11.4% | 9.3% | 4.2% | 1% | 0.46% |
| Aug 2026 | 55% | 16.5% | 13.5% | 9.1% | 4.1% | 1.2% | 0.54% |
| Sep 2026 | 56.4% | 17% | 11.3% | 9.3% | 4.2% | 1.2% | 0.56% |
How has the Olaplex and SheaMoisture comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of SheaMoisture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among hair mask brands worldwide moved from 21.5% to 17%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide moved from 5.3% to 4.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for hair mask brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Olaplex’s and SheaMoisture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Olaplex
1 branded search term
- olaplex
SheaMoisture
1 branded search term
- sheamoisture
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