Brandwave

Lashfood vs Xlash:Which is more popular?

In September 2026, Xlash had more branded searches than Lashfood among lash serum brands worldwide. Xlash had about 27,100 branded searches, while Lashfood had 390. Xlash made up 7.5% of all lash serum brand searches we track, and Lashfood accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about lash serum brands, neither Lashfood nor Xlash appeared in any of the five answers.

Among lash serum brands worldwide in September 2026

Who do people search for more?

Xlash, about 69 searches for every 1 for Lashfood

Xlash 27.1K searchesLashfood 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Lashfood in 0 of 5Xlash in 0 of 5

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Lashfood nor Xlash showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. +1 more
  11. Lashfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lashfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Lashfood or Xlash more popular in search?

This chart shows how often people search Google for Lashfood and Xlash by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.

Lashfood and Xlash among lash serum brands worldwide, by month

Share of searches by month for Xlash, Lashfood. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the Lashfood and Xlash comparison changed over the last 12 months?

3 findings
  • Xlash was ahead of Lashfood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lashfood’s share of searches among lash serum brands worldwide moved from 0.22% to 0.11%, and its estimated monthly branded searches moved from 880 to 390.
  • Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for lash serum brands worldwide in September 2026?

2 changes
  1. In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.

  2. Estimated monthly branded searches for Lashfood worldwide fell 55.7% over 12 measured months, from 880 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lashfood’s and Xlash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lashfood

1 branded search term

  • lashfood

Xlash

1 branded search term

  • xlash

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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