GrandeLASH vs Xlash:Which is searched more?
In September 2026, GrandeLASH had more branded searches than Xlash among lash serum brands worldwide. GrandeLASH had about 49,500 branded searches, while Xlash had 27,100. GrandeLASH made up 13.7% of all lash serum brand searches we track, and Xlash accounted for 7.5%. These are worldwide searches for English-language branded terms.
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Is GrandeLASH or Xlash more popular in search?
Compare the brands people buy eyelash growth serums from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GrandeLASH, Xlash. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
How has the GrandeLASH and Xlash comparison changed over the last 12 months?
3 findings
- GrandeLASH was ahead of Xlash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide moved from 14.9% to 13.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for lash serum brands worldwide in September 2026?
2 changes
In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.
In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GrandeLASH’s and Xlash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GrandeLASH
1 branded search term
- grandelash
Xlash
1 branded search term
- xlash
Other head-to-heads among lash serum brands
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