Brandwave

RevitaLash vs The Ordinary:Which is more popular?

In September 2026, RevitaLash had more branded searches than The Ordinary among lash serum brands worldwide. RevitaLash had about 90,500 branded searches, while The Ordinary had 33,100. RevitaLash made up 25.1% of all lash serum brand searches we track, and The Ordinary accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about lash serum brands, The Ordinary appeared in four of the five answers and RevitaLash in two. The Ordinary was mentioned before RevitaLash in two out of three answers.

Among lash serum brands worldwide in September 2026

Who do people search for more?

RevitaLash, about 3 searches for every 1 for The Ordinary

RevitaLash 90.5K searchesThe Ordinary 33.1K searches

Who does AI mention more?

The Ordinary, mentioned in 4 of 5 answers, RevitaLash in 2

The Ordinary in 4 of 5RevitaLash in 2 of 5

Who does AI recommend more?

The Ordinary, named ahead of RevitaLash in 2 of 3 answers

The Ordinary first in 2RevitaLash first in 1

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RevitaLash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Ordinary was listed before RevitaLash in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. Neulash–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is RevitaLash or The Ordinary more popular in search?

This chart shows how often people search Google for RevitaLash and The Ordinary by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.

RevitaLash and The Ordinary among lash serum brands worldwide, by month

Share of searches by month for RevitaLash, The Ordinary. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the RevitaLash and The Ordinary comparison changed over the last 12 months?

3 findings
  • RevitaLash was ahead of The Ordinary in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide moved from 22.2% to 25.1%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for lash serum brands worldwide in September 2026?

2 changes

  1. In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

  2. In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RevitaLash’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RevitaLash

1 branded search term

  • revitalash

The Ordinary

1 branded search term

  • the ordinary lash serum

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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