Brandwave

Babe Lash vs The Ordinary:Which is more popular?

In September 2026, Babe Lash had more branded searches than The Ordinary among lash serum brands worldwide. Babe Lash had about 74,000 branded searches, while The Ordinary had 33,100. Babe Lash made up 20.5% of all lash serum brand searches we track, and The Ordinary accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about lash serum brands, The Ordinary appeared in four of the five answers and Babe Lash in none.

Among lash serum brands worldwide in September 2026

Who do people search for more?

Babe Lash, about 2 searches for every 1 for The Ordinary

Babe Lash 74K searchesThe Ordinary 33.1K searches

Who does AI mention more?

The Ordinary, mentioned in 4 of 5 answers, Babe Lash in 0

The Ordinary in 4 of 5Babe Lash in 0 of 5

Who does AI recommend more?

The Ordinary, the only one of the two named

The Ordinary first in 2Babe Lash never named

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Babe Lash did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. Neulash–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Babe Lash or The Ordinary more popular in search?

This chart shows how often people search Google for Babe Lash and The Ordinary by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.

Babe Lash and The Ordinary among lash serum brands worldwide, by month

Share of searches by month for Babe Lash, The Ordinary. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the Babe Lash and The Ordinary comparison changed over the last 12 months?

3 findings
  • Babe Lash was ahead of The Ordinary in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide moved from 27% to 20.5%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for lash serum brands worldwide in September 2026?

2 changes

  1. In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

  2. In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Babe Lash’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babe Lash

1 branded search term

  • babe lash

The Ordinary

1 branded search term

  • the ordinary lash serum

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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