Brandwave

GrandeLASH vs Latisse:Which is searched more?

In September 2026, Latisse had more branded searches than GrandeLASH among lash serum brands worldwide. Latisse had about 74,000 branded searches, while GrandeLASH had 49,500. Latisse made up 20.5% of all lash serum brand searches we track, and GrandeLASH accounted for 13.7%. These are worldwide searches for English-language branded terms.

Share of searches among lash serum brands worldwide in September 2026Is GrandeLASH or Latisse more popular in search?
GrandeLASH13.7%49.5K searches
vs
Latisse20.5%74K searches

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Is GrandeLASH or Latisse more popular in search?

Compare the brands people buy eyelash growth serums from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GrandeLASH and Latisse among lash serum brands worldwide, by month

Share of searches by month for Latisse, GrandeLASH. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the GrandeLASH and Latisse comparison changed over the last 12 months?

3 findings
  • Latisse was ahead of GrandeLASH in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide moved from 14.9% to 13.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide moved from 18.2% to 20.5%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for lash serum brands worldwide in September 2026?

4 changes

  1. In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

  2. In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

  3. In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.

  4. In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GrandeLASH’s and Latisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GrandeLASH

1 branded search term

  • grandelash

Latisse

1 branded search term

  • latisse

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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