K18 vs Kevin.Murphy:Which is searched more?
In September 2026, Kevin.Murphy had more branded searches than K18 among professional haircare and styling brands worldwide. Kevin.Murphy was estimated to have 135K branded searches compared to K18’s 40.5K, and held a 3.6% Share of Search versus K18’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, K18 or Kevin.Murphy?
Compare the professional haircare and styling brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kevin.Murphy, K18. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | Olaplex | ghd | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 18.1% | 14.8% | 12.1% | 8.1% | 4.4% | 1.6% | 0.73% |
| Nov 2025 | 42.2% | 15.5% | 18.8% | 10.4% | 6.9% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 18.2% | 14.9% | 12.2% | 8.1% | 3.7% | 1.6% | 0.73% |
| Jan 2026 | 45.3% | 16.7% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.67% |
| Feb 2026 | 44.2% | 16.2% | 13.3% | 10.9% | 8.9% | 4% | 1.8% | 0.8% |
| Mar 2026 | 45.5% | 16.7% | 11.2% | 11.2% | 9.1% | 4.1% | 1.5% | 0.67% |
| Apr 2026 | 43.2% | 19.4% | 10.6% | 10.6% | 8.7% | 4.8% | 1.7% | 0.95% |
| May 2026 | 41.5% | 18.6% | 10.2% | 15.2% | 8.3% | 3.7% | 1.7% | 0.75% |
| Jun 2026 | 45.3% | 16.6% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.82% |
| Jul 2026 | 49.1% | 14.8% | 12.1% | 9.9% | 8.1% | 3.6% | 1.6% | 0.89% |
| Aug 2026 | 49% | 14.7% | 9.9% | 12% | 8.1% | 3.6% | 1.6% | 1.1% |
| Sep 2026 | 49% | 14.7% | 12% | 9.9% | 8.1% | 3.6% | 1.6% | 1.1% |
How has the K18 and Kevin.Murphy comparison changed over the last 12 months?
3 findings
- Kevin.Murphy was ahead of K18 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K18’s estimated Share of Search among professional haircare and styling brands worldwide moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among professional haircare and styling brands
How each brand is measured
Brandwave collects information about searches that people make online using K18’s and Kevin.Murphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K18
1 branded search term
- k18 hair
Kevin.Murphy
1 branded search term
- kevin murphy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.