How popular isAmika?
In September 2026, people searched for Amika by name about 20,000 times worldwide, about the same as the previous year. These searches made up 0.31% of all global hair oil brand searches, placing Amika ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about hair oil brands, Amika did not appear in any of the answers.
Amika is the ninth most searched of 11 competitors and not listed in any AI answer.
MoroccanoilShare of searches 60.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GisouShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KérastaseShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MielleShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AmikaShare of searches 0.31%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hair oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amika did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair oil brands
5 answers
Asked ChatGPT
“Which hair oil brand should I buy?”
Asked ChatGPT
“What are the best hair oil brands?”
Asked ChatGPT
“What's the best hair oil brand for frizzy hair?”
Searched Google, AI Overview
“hair oil”
Searched Google, AI Overview
“best hair oil”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which hair oil brands compete with Amika?
Share of searches by month for Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI, Amika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moroccanoil | Gisou | Kérastase | Mielle | Verb | OGX | Olaplex | OUAI | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 8.4% | 8.4% | 6.4% | 3.8% | 3.1% | 2.1% | 4.6% | 0.18% | 0.33% | 0.18% |
| Nov 2025 | 60.7% | 12.1% | 8.2% | 5.1% | 3% | 2.4% | 2.4% | 5.5% | 0.14% | 0.26% | 0.21% |
| Dec 2025 | 62.7% | 10.3% | 8.4% | 5.1% | 3.1% | 2.5% | 2.5% | 4.6% | 0.22% | 0.27% | 0.22% |
| Jan 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 3.7% | 3% | 4.5% | 0.22% | 0.32% | 0.26% |
| Feb 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 4.5% | 3% | 3.7% | 0.26% | 0.31% | 0.26% |
| Mar 2026 | 62.9% | 6.9% | 8.5% | 6.3% | 3.8% | 4.6% | 2.5% | 3.8% | 0.27% | 0.27% | 0.22% |
| Apr 2026 | 58.4% | 6.4% | 9.6% | 7.1% | 5.3% | 5.3% | 2.9% | 4.3% | 0.25% | 0.25% | 0.21% |
| May 2026 | 69.9% | 5.1% | 6.3% | 4.7% | 3.4% | 4.2% | 2.3% | 3.4% | 0.24% | 0.2% | 0.17% |
| Jun 2026 | 59.2% | 6.5% | 9.7% | 5.9% | 5.3% | 5.3% | 2.9% | 4.4% | 0.26% | 0.26% | 0.16% |
| Jul 2026 | 55.5% | 9.1% | 11.2% | 5.5% | 5% | 6.1% | 2.7% | 4.1% | 0.24% | 0.24% | 0.2% |
| Aug 2026 | 62.8% | 6.9% | 8.4% | 5.1% | 4.6% | 4.6% | 3.1% | 3.8% | 0.22% | 0.22% | 0.14% |
| Sep 2026 | 60.6% | 8.2% | 8.2% | 5.9% | 5.5% | 3.7% | 3.7% | 3.7% | 0.31% | 0.26% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 368K | -18.2% | -2.2 points | |
| 2, moved from 3rd to 2nd | 8.2% | 49.5K | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.2% | 49.5K | -18.2% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.9% | 36K | -1.9% | +0.8 points | |
| 5, moved from 6th to 5th | 5.5% | 33.1K | 0% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 22.2K | -32.9% | -1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 3.7% | 22.2K | 0% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.7% | 22.2K | -18.1% | -0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.31% | 1.9K | +18.8% | +0.1 points | |
| 10, held 10th | 0.26% | 1.6K | 0% | 0 points | |
| 11, held 11th | 0.16% | 1K | 0% | 0 points |
60.6%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
2.
Gisou8.2%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
8.2%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Mielle5.9%
Held 4th. 36K estimated branded searches, -1.9% vs prior month. Share +0.8 points.
5.
Verb5.5%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.
OGX3.7%
Moved from 5th to 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.
7.
Olaplex3.7%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
OUAI3.7%
Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
9.
Amika0.31%
Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
10.
Briogeo0.26%
Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.
JVN0.16%
Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amika and its closest rivals
Every comparison with Amika
13 comparisons
How has branded search demand for Amika changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amika worldwide held steady, from 19.4K to 20K.
- Across the 12 months ending September 2026, Amika rose from 10th to 9th among hair oil brands worldwide.
How did search popularity change for hair oil brands worldwide in September 2026?
6 changes
In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.
In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.
In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.
In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.
In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.
In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.
How are Amika’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amika’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amika hair
- amika oil
Do you work for Amika? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Amika compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair mask brands | 7th of 7 | 0.56% | Show ranking |
| Hair oil brands | 9th of 11 | 0.31% | Shown above |
Is Amika your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.