Brandwave

Amika vs Herbal Essences:Which is more popular?

In October 2026, Herbal Essences had more branded searches than Amika among hair oil brands worldwide. Herbal Essences had about 2,900 branded searches, while Amika had 1,900. Herbal Essences made up 0.9% of all hair oil brand searches we track, and Amika accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about hair oil brands, neither Amika nor Herbal Essences appeared in any of the five answers.

Among hair oil brands worldwide in October 2026

Who do people search for more?

Herbal Essences, about 53% more searches than Amika

Herbal Essences 2.9K searchesAmika 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Amika in 0 of 5Herbal Essences in 0 of 5

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Amika nor Herbal Essences showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Herbal Essences–
  10. Amika–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Amika or Herbal Essences more popular in search?

This chart shows how often people search Google for Amika and Herbal Essences by name. Each line represents a brand's share of searches for all 12 hair oil brands we track, month by month, from English-language searches worldwide.

Amika and Herbal Essences among hair oil brands worldwide, by month

Share of searches by month for Herbal Essences, Amika. The figures are in the table below the chart.

View monthly share of searches table
MonthGisouKérastaseMielleVerbOlaplexOGXOUAIMoroccanoilHerbal EssencesAmikaBriogeoJVN
Nov 202527%18.2%11.3%6.7%10.9%7.9%12.2%4%0.59%0.32%0.59%0.47%
Dec 202523.9%19.6%11.9%7.2%11.7%8.5%10.7%4.3%0.63%0.5%0.63%0.5%
Jan 202618.1%18.1%16.1%8.1%12.1%11.1%9.9%4.1%0.72%0.48%0.72%0.57%
Feb 202617.8%17.8%16.2%8%11.8%12.7%8%4.9%1%0.58%0.68%0.58%
Mar 202616.3%19.9%14.8%8.9%10.8%13.6%8.9%3.6%1.4%0.63%0.63%0.53%
Apr 202613.8%20.6%15.3%11.3%10.3%13.5%9.2%3.1%1.2%0.55%0.55%0.44%
May 202615.1%18.4%13.7%10.1%11.3%14.8%10.1%3.4%1.3%0.71%0.6%0.48%
Jun 202614.1%21.1%12.8%11.6%10.5%13.9%9.5%3.8%1.3%0.56%0.56%0.35%
Jul 202618.4%22.5%11.2%10.1%10%14.3%8.3%2.7%1.1%0.49%0.49%0.4%
Aug 202616.4%20%12.1%11%12.2%13.1%9%3.6%1.2%0.53%0.53%0.33%
Sep 202617.9%17.9%13.1%12%14.6%10.4%8%3.3%1.1%0.69%0.58%0.36%
Oct 202618.8%18.8%13.7%12.6%12.5%9.4%8.4%3.4%0.9%0.59%0.5%0.4%

Herbal Essences sells other things too, so only its searches that name this product count here, like “herbal essences argan oil”.

How has branded search for Amika and Herbal Essences changed worldwide over the last 12 months?

3 findings
  • Herbal Essences was ahead of Amika in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Amika’s share of searches among hair oil brands worldwide moved from 0.32% to 0.59%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
  • Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for hair oil brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Amika worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in October 2026.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Amika’s and Herbal Essences’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amika’s and Herbal Essences’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amika

1 branded search term

  • amika oil

Herbal Essences

1 branded search term

  • herbal essences argan oil

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

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