Gisou vs Herbal Essences:Which is more popular?
In October 2026, Gisou had more branded searches than Herbal Essences among hair oil brands worldwide. Gisou had about 60,500 branded searches, while Herbal Essences had 2,900. Gisou made up 18.8% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about hair oil brands, neither Gisou nor Herbal Essences appeared in any of the five answers.
Who do people search for more?
Gisou, about 21 searches for every 1 for Herbal Essences
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hair oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Gisou nor Herbal Essences showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair oil brands
5 answers
Asked ChatGPT
“Which hair oil brand should I buy?”
Asked ChatGPT
“What are the best hair oil brands?”
Asked ChatGPT
“What's the best hair oil brand for frizzy hair?”
Searched Google, AI Overview
“hair oil”
Searched Google, AI Overview
“best hair oil”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Gisou or Herbal Essences more popular in search?
This chart shows how often people search Google for Gisou and Herbal Essences by name. Each line represents a brand's share of searches for all 12 hair oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gisou, Herbal Essences. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gisou | Kérastase | Mielle | Verb | Olaplex | OGX | OUAI | Moroccanoil | Herbal Essences | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 27% | 18.2% | 11.3% | 6.7% | 10.9% | 7.9% | 12.2% | 4% | 0.59% | 0.32% | 0.59% | 0.47% |
| Dec 2025 | 23.9% | 19.6% | 11.9% | 7.2% | 11.7% | 8.5% | 10.7% | 4.3% | 0.63% | 0.5% | 0.63% | 0.5% |
| Jan 2026 | 18.1% | 18.1% | 16.1% | 8.1% | 12.1% | 11.1% | 9.9% | 4.1% | 0.72% | 0.48% | 0.72% | 0.57% |
| Feb 2026 | 17.8% | 17.8% | 16.2% | 8% | 11.8% | 12.7% | 8% | 4.9% | 1% | 0.58% | 0.68% | 0.58% |
| Mar 2026 | 16.3% | 19.9% | 14.8% | 8.9% | 10.8% | 13.6% | 8.9% | 3.6% | 1.4% | 0.63% | 0.63% | 0.53% |
| Apr 2026 | 13.8% | 20.6% | 15.3% | 11.3% | 10.3% | 13.5% | 9.2% | 3.1% | 1.2% | 0.55% | 0.55% | 0.44% |
| May 2026 | 15.1% | 18.4% | 13.7% | 10.1% | 11.3% | 14.8% | 10.1% | 3.4% | 1.3% | 0.71% | 0.6% | 0.48% |
| Jun 2026 | 14.1% | 21.1% | 12.8% | 11.6% | 10.5% | 13.9% | 9.5% | 3.8% | 1.3% | 0.56% | 0.56% | 0.35% |
| Jul 2026 | 18.4% | 22.5% | 11.2% | 10.1% | 10% | 14.3% | 8.3% | 2.7% | 1.1% | 0.49% | 0.49% | 0.4% |
| Aug 2026 | 16.4% | 20% | 12.1% | 11% | 12.2% | 13.1% | 9% | 3.6% | 1.2% | 0.53% | 0.53% | 0.33% |
| Sep 2026 | 17.9% | 17.9% | 13.1% | 12% | 14.6% | 10.4% | 8% | 3.3% | 1.1% | 0.69% | 0.58% | 0.36% |
| Oct 2026 | 18.8% | 18.8% | 13.7% | 12.6% | 12.5% | 9.4% | 8.4% | 3.4% | 0.9% | 0.59% | 0.5% | 0.4% |
Herbal Essences sells other things too, so only its searches that name this product count here, like “herbal essences argan oil”.
How has branded search for Gisou and Herbal Essences changed worldwide over the last 12 months?
3 findings
- Gisou was ahead of Herbal Essences in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gisou’s share of searches among hair oil brands worldwide moved from 27% to 18.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
- Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for hair oil brands worldwide in October 2026?
2 changes
In October 2026, Gisou gained share of searches among hair oil brands worldwide, from 17.9% to 18.8%.
Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.
How are Gisou’s and Herbal Essences’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gisou’s and Herbal Essences’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gisou
1 branded search term
- gisou hair oil
Herbal Essences
1 branded search term
- herbal essences argan oil
Other head-to-heads among hair oil brands
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