Brandwave

Herbal Essences vs Mielle:Which is more popular?

In October 2026, Mielle had more branded searches than Herbal Essences among hair oil brands worldwide. Mielle had about 44,100 branded searches, while Herbal Essences had 2,900. Mielle made up 13.7% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about hair oil brands, Mielle appeared in four of the five answers and Herbal Essences in none.

Among hair oil brands worldwide in October 2026

Who do people search for more?

Mielle, about 15 searches for every 1 for Herbal Essences

Mielle 44.1K searchesHerbal Essences 2.9K searches

Who does AI mention more?

Mielle, mentioned in 4 of 5 answers, Herbal Essences in 0

Mielle in 4 of 5Herbal Essences in 0 of 5

Who does AI recommend more?

Mielle, the only one of the two named

Mielle first in 4Herbal Essences never named

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mielle was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Herbal Essences did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Herbal Essences–
  10. Amika–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Herbal Essences or Mielle more popular in search?

This chart shows how often people search Google for Herbal Essences and Mielle by name. Each line represents a brand's share of searches for all 12 hair oil brands we track, month by month, from English-language searches worldwide.

Herbal Essences and Mielle among hair oil brands worldwide, by month

Share of searches by month for Mielle, Herbal Essences. The figures are in the table below the chart.

View monthly share of searches table
MonthGisouKérastaseMielleVerbOlaplexOGXOUAIMoroccanoilHerbal EssencesAmikaBriogeoJVN
Nov 202527%18.2%11.3%6.7%10.9%7.9%12.2%4%0.59%0.32%0.59%0.47%
Dec 202523.9%19.6%11.9%7.2%11.7%8.5%10.7%4.3%0.63%0.5%0.63%0.5%
Jan 202618.1%18.1%16.1%8.1%12.1%11.1%9.9%4.1%0.72%0.48%0.72%0.57%
Feb 202617.8%17.8%16.2%8%11.8%12.7%8%4.9%1%0.58%0.68%0.58%
Mar 202616.3%19.9%14.8%8.9%10.8%13.6%8.9%3.6%1.4%0.63%0.63%0.53%
Apr 202613.8%20.6%15.3%11.3%10.3%13.5%9.2%3.1%1.2%0.55%0.55%0.44%
May 202615.1%18.4%13.7%10.1%11.3%14.8%10.1%3.4%1.3%0.71%0.6%0.48%
Jun 202614.1%21.1%12.8%11.6%10.5%13.9%9.5%3.8%1.3%0.56%0.56%0.35%
Jul 202618.4%22.5%11.2%10.1%10%14.3%8.3%2.7%1.1%0.49%0.49%0.4%
Aug 202616.4%20%12.1%11%12.2%13.1%9%3.6%1.2%0.53%0.53%0.33%
Sep 202617.9%17.9%13.1%12%14.6%10.4%8%3.3%1.1%0.69%0.58%0.36%
Oct 202618.8%18.8%13.7%12.6%12.5%9.4%8.4%3.4%0.9%0.59%0.5%0.4%

Herbal Essences sells other things too, so only its searches that name this product count here, like “herbal essences argan oil”.

How has branded search for Herbal Essences and Mielle changed worldwide over the last 12 months?

3 findings
  • Mielle was ahead of Herbal Essences in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending October 2026, Mielle’s share of searches among hair oil brands worldwide moved from 11.3% to 13.7%, and its estimated monthly branded searches moved from 45.9K to 44.1K.

How did search popularity change for hair oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Mielle overtook Olaplex to rank 3rd among hair oil brands worldwide, with 13.7% of the searches.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Herbal Essences’ and Mielle’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Herbal Essences’ and Mielle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Herbal Essences

1 branded search term

  • herbal essences argan oil

Mielle

2 branded search terms

  • mielle oil
  • mielle rosemary oil

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

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