Herbal Essences vs Redken:Which is more popular?
In September 2026, Herbal Essences and Redken were level in searches among conditioner brands worldwide, with an estimated 301K branded searches each, at 13.6% of the total each. When we asked ChatGPT and Google AI Overviews about conditioner brands, Redken appeared in three of the five answers and Herbal Essences in none.
Who do people search for more?
Herbal Essences and Redken are searched for about as often as each other.
Who does AI mention more?
Redken, mentioned in 3 of 5 answers, Herbal Essences in 0
Who does AI recommend more?
Redken, the only one of the two named
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Top conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Herbal Essences did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Redken1st
L'Oréal Paris2nd
Olaplex3rd
Garnier3rd
OGX5th
Aussie5th
Herbal Essences–
Pantene–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garnier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aussie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pantene0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about conditioner brands
5 answers
Asked ChatGPT
“Which conditioner brand should I buy?”
Asked ChatGPT
“What are the best conditioner brands?”
Asked ChatGPT
“What's the best conditioner brand for dry hair?”
Searched Google, AI Overview
“best conditioner”
- 1OGX
- 1
Searched Google, AI Overview
“conditioner for dry hair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Herbal Essences or Redken more popular in search?
This chart shows how often people search Google for Herbal Essences and Redken by name. Each line represents a brand's share of searches for all eight conditioner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Herbal Essences, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olaplex | Garnier | Herbal Essences | L'Oréal Paris | Redken | Pantene | OGX | Aussie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 10.3% | 12.6% | 12.6% | 10.3% | 2.5% | 0.12% |
| Nov 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Dec 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Jan 2026 | 27.7% | 18.5% | 10.1% | 15.2% | 15.2% | 10.1% | 3% | 0.12% |
| Feb 2026 | 26% | 21.3% | 11.6% | 11.6% | 14.2% | 11.6% | 3.5% | 0.14% |
| Mar 2026 | 26.7% | 21.9% | 12% | 12% | 14.6% | 9.8% | 2.9% | 0.14% |
| Apr 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| May 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| Jun 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Jul 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Aug 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Sep 2026 | 24.9% | 20.3% | 13.6% | 13.6% | 13.6% | 11.1% | 2.7% | 0.16% |
How has the Herbal Essences and Redken comparison changed over the last 12 months?
3 findings
- Herbal Essences was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herbal Essences’ share of searches among conditioner brands worldwide moved from 10.3% to 13.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Redken’s share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for conditioner brands worldwide in September 2026?
2 changes
In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches.
Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Herbal Essences’ and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herbal Essences
1 branded search term
- herbal essences
Redken
1 branded search term
- redken
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