Brandwave

Garnier vs L'Oréal Paris:Which is more popular?

In September 2026, Garnier had more branded searches than L'Oréal Paris among conditioner brands worldwide. Garnier had about 450,000 branded searches, while L'Oréal Paris had 301,000. Garnier made up 20.3% of all conditioner brand searches we track, and L'Oréal Paris accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about conditioner brands, L'Oréal Paris appeared in two of the five answers and Garnier in one. L'Oréal Paris was mentioned before Garnier in two out of three answers that named either.

Among conditioner brands worldwide in September 2026

Who do people search for more?

Garnier, about 50% more searches than L'Oréal Paris

Garnier 450K searchesL'Oréal Paris 301K searches

Who does AI mention more?

L'Oréal Paris, mentioned in 2 of 5 answers, Garnier in 1

L'Oréal Paris in 2 of 5Garnier in 1 of 5

Who does AI recommend more?

L'Oréal Paris, named ahead of Garnier in 2 of 3 answers

L'Oréal Paris first in 2Garnier first in 1

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Top conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garnier was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L'Oréal Paris was listed before Garnier in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redken1st
  2. L'Oréal Paris2nd
  3. Olaplex3rd
  4. Garnier3rd
  5. OGX5th
  6. Aussie5th
  7. Herbal Essences–
  8. Pantene–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aussie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pantene0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Garnier or L'Oréal Paris more popular in search?

This chart shows how often people search Google for Garnier and L'Oréal Paris by name. Each line represents a brand's share of searches for all eight conditioner brands we track, month by month, from English-language searches worldwide.

Garnier and L'Oréal Paris among conditioner brands worldwide, by month

Share of searches by month for Garnier, L'Oréal Paris. The figures are in the table below the chart.

View monthly share of searches table
MonthOlaplexGarnierHerbal EssencesL'Oréal ParisRedkenPanteneOGXAussie
Oct 202528.3%23.1%10.3%12.6%12.6%10.3%2.5%0.12%
Nov 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Dec 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Jan 202627.7%18.5%10.1%15.2%15.2%10.1%3%0.12%
Feb 202626%21.3%11.6%11.6%14.2%11.6%3.5%0.14%
Mar 202626.7%21.9%12%12%14.6%9.8%2.9%0.14%
Apr 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
May 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
Jun 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Jul 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Aug 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Sep 202624.9%20.3%13.6%13.6%13.6%11.1%2.7%0.16%

How has the Garnier and L'Oréal Paris comparison changed over the last 12 months?

3 findings
  • Garnier was ahead of L'Oréal Paris in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garnier’s share of searches among conditioner brands worldwide moved from 23.1% to 20.3%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for conditioner brands worldwide in September 2026?

3 changes

  1. In September 2026, Olaplex overtook Garnier to become the leader among conditioner brands worldwide, with 24.9% of the searches.

  2. In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches.

  3. In September 2026, Garnier lost share of searches among conditioner brands worldwide, from 24.2% to 20.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Garnier’s and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

1 branded search term

  • garnier

L'Oréal Paris

1 branded search term

  • loralparis

How the Brand Demand Index is measured

Other head-to-heads among conditioner brands

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