Fenty Beauty vs L'Oréal Paris:Which is searched more?
In September 2026, Fenty Beauty had more branded searches than L'Oréal Paris among makeup and cosmetics brands worldwide. Fenty Beauty was estimated to have 450K branded searches compared to L'Oréal Paris’ 301K, and held a 6% Share of Search versus L'Oréal Paris’ 4%. These are worldwide searches for English-language branded terms.
Follow Fenty Beauty vs L'Oréal Paris and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fenty Beauty or L'Oréal Paris?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fenty Beauty, L'Oréal Paris. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Hourglass | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.6% | 10.3% | 10.3% | 8.5% | 6.9% | 3.4% | 3.1% | 3.8% | 2.5% | 3.8% | 2.5% | 2.5% | 2.1% | 5.7% |
| Nov 2025 | 20.2% | 11% | 6% | 24.6% | 7.4% | 5% | 2.8% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% |
| Dec 2025 | 23.9% | 13.1% | 8.7% | 8.7% | 8.7% | 5.9% | 3.3% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.8% | 2.6% |
| Jan 2026 | 15.6% | 10.4% | 8.6% | 12.7% | 8.6% | 5.7% | 3.8% | 3.8% | 3.8% | 2.6% | 3.1% | 3.1% | 2.6% | 1.7% | 7% |
| Feb 2026 | 15.3% | 12.6% | 10.4% | 10.4% | 8.5% | 6.9% | 3.5% | 3.1% | 3.1% | 2.5% | 3.1% | 2.5% | 2.5% | 1.7% | 6.9% |
| Mar 2026 | 17.8% | 14.5% | 9.8% | 8% | 8% | 6.5% | 3.3% | 3.6% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2% | 2.9% |
| Apr 2026 | 16.3% | 13.4% | 11% | 9% | 9% | 7.4% | 3.5% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% |
| May 2026 | 15.4% | 12.6% | 10.4% | 8.5% | 6.9% | 5.7% | 2.9% | 3.1% | 3.1% | 3.1% | 8.5% | 2.5% | 2.5% | 2.5% | 4.6% |
| Jun 2026 | 17.9% | 12.1% | 12.1% | 8.1% | 6.6% | 5.4% | 3.2% | 3.6% | 3.6% | 2.9% | 3.6% | 2.9% | 2.4% | 2.4% | 5.4% |
| Jul 2026 | 20.2% | 11.1% | 11.1% | 9.1% | 9.1% | 6.1% | 3.1% | 3.3% | 3.3% | 2.7% | 3.3% | 3.3% | 2.7% | 2.2% | 2.2% |
| Aug 2026 | 20% | 11% | 11% | 11% | 7.3% | 6% | 3.4% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% |
| Sep 2026 | 19.9% | 10.9% | 10.9% | 8.9% | 7.3% | 6% | 5.8% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% |
How has the Fenty Beauty and L'Oréal Paris comparison changed over the last 12 months?
3 findings
- Fenty Beauty was ahead of L'Oréal Paris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 6.9% to 6%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.1% to 4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 4% estimated Share of Search.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fenty Beauty’s and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenty Beauty
1 branded search term
- fenty beauty
L'Oréal Paris
1 branded search term
- loralparis
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.