Brandwave

How popular isOlay?

In September 2026, people searched for Olay by name about 303,000 times worldwide, about the same as the previous year. These searches made up 0.8% of all global night cream brand searches, placing Olay fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Olay is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. CeraVeShare of searches 44.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 29.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Estée LauderShare of searches 24.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. OlayShare of searches 0.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. L'Oréal ParisShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Olay is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Olay2nd
  3. Estée Lauder3rd
  4. RoC3rd
  5. Cetaphil–
  6. L'Oréal Paris–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

  • Asked ChatGPT

    “Which night cream brand should I buy?”

    1. 1CeraVe

  • Asked ChatGPT

    “What are the best night cream brands?”

    1. 1CeraVe
    2. 2Olay
    3. 3Estée Lauder

  • Asked ChatGPT

    “What's the best night cream brand for dry skin?”

    1. 1CeraVe

  • Searched Google, AI Overview

    “best night cream”

    1. 1CeraVe
    2. 2Olay
    3. 3RoC

  • Searched Google, AI Overview

    “night cream for dry skin”

    1. 1CeraVe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which night cream brands compete with Olay?

Olay against night cream brands worldwide, by month

Share of searches by month for CeraVe, Cetaphil, Estée Lauder, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayL'Oréal ParisRoC
Oct 202544.7%24.4%29.8%0.54%0.3%0.3%
Nov 202537.1%24.8%37.1%0.45%0.3%0.25%
Dec 202541.8%22.8%34.3%0.51%0.28%0.28%
Jan 202644.6%29.7%24.4%0.54%0.29%0.44%
Feb 202647.1%25.8%25.8%0.57%0.31%0.47%
Mar 202642.1%28.1%28.1%0.51%0.28%0.93%
Apr 202644.4%29.6%24.3%0.54%0.29%0.8%
May 202647%25.7%25.7%0.57%0.31%0.7%
Jun 202649.1%26.8%22.1%0.6%0.32%1.1%
Jul 202648.7%26.6%21.9%0.59%0.32%2%
Aug 202649.2%26.9%22.1%0.6%0.4%0.89%
Sep 202644.4%29.6%24.4%0.8%0.44%0.44%

  1. 1.CeraVe

    44.4%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.8 points.

  2. 2.Cetaphil

    29.6%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Estée Lauder

    24.4%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Olay

    0.8%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.L'Oréal Paris

    0.44%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.RoC

    0.44%

    Moved from 4th to 6th. 14.8K estimated branded searches, -55.3% vs prior month. Share -0.5 points.

Compare popularity between Olay and its closest rivals

Every comparison with Olay

19 comparisons

How has branded search demand for Olay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olay worldwide held steady, from 299K to 303K.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands worldwide held steady, from 0.54% to 0.8%.

How did search popularity change for night cream brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands worldwide, from 26.9% to 29.6%.

  2. In September 2026, Estée Lauder gained share of searches among night cream brands worldwide, from 22.1% to 24.4%.

  3. In September 2026, CeraVe lost share of searches among night cream brands worldwide, from 49.2% to 44.4%.

  4. In September 2026, L'Oréal Paris rose from 6th to 5th among night cream brands worldwide.

  5. In September 2026, Olay rose from 5th to 4th among night cream brands worldwide.

  6. In September 2026, RoC fell from 4th to 6th among night cream brands worldwide.

How are Olay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olay
  • olay body wash
  • olay night cream
  • olay vitamin c

Do you work for Olay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Olay compete?

Olay is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash brands6th of 64.6%Show ranking
Night cream brands4th of 60.8%Shown above
Cleansing cloths brands3rd of 315.3%Show ranking
Vitamin C serum brands6th of 125.5%Show ranking
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