Brandwave

How popular isOlay?

In October 2026, people searched for Olay by name about 344,000 times worldwide, a 9.5% increase from the previous year. These searches made up 10.2% of all global eye makeup remover brand searches, placing Olay fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about eye makeup remover brands, Olay did not appear in any of the answers.

Search and AI answers in October 2026

Olay is the fifth most searched of 8 competitors and not named in the AI answers we collected.

  1. CliniqueShare of searches 25.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NeutrogenaShare of searches 25.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. L'OrealShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OlayShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neutrogena1st
  2. Clinique2nd
  3. La Roche-Posay3rd
  4. Cetaphil–
  5. L'Oreal–
  6. Olay–
  7. Klorane–
  8. Elemis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oreal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klorane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Olay compared with other eye makeup remover brands worldwide?

Olay against eye makeup remover brands worldwide, by month

Share of searches by month for Clinique, Neutrogena, Cetaphil, L'Oreal, Olay, La Roche-Posay, Klorane. The figures are in the table below the chart.

View monthly share of searches table
MonthCliniqueNeutrogenaCetaphilL'OrealOlayLa Roche-PosayKloraneElemis
Nov 202526.8%21.6%16.5%14.2%4.8%11.9%1.3%2.9%
Dec 202524%24%18.4%13.2%5.3%10.8%1.2%3.2%
Jan 202624.8%20%22.7%11%5.4%13.1%1.2%1.8%
Feb 202619.6%19.6%26.3%10.6%5.2%15.5%1.7%1.4%
Mar 202619.8%23.9%22.4%13.2%6.4%10.7%2.1%1.4%
Apr 202620.3%24.6%22.5%11%6.6%11%2.7%1.2%
May 202613.6%16.4%47.1%7.4%5.4%7.4%1.8%0.79%
Jun 202611.3%13.6%57.6%6.1%3.7%6.1%1.2%0.52%
Jul 202615.8%19.1%44.5%6.6%5.1%6.6%1.7%0.72%
Aug 202619%23%24.3%12.7%7.6%10.3%2.1%1.1%
Sep 202620.1%24.3%21.5%15.9%6.5%8.4%1.8%1.4%
Oct 202625.4%25.4%14.9%13.4%10.2%7.1%2.3%1.5%

  1. 1.Clinique

    25.4%

    Moved from 3rd to 1st. 3.6K estimated branded searches, +50% vs prior month. Share +5.3 points.

  2. 2.Neutrogena

    25.4%

    Moved from 1st to 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.1 points.

  3. 3.Cetaphil

    14.9%

    Moved from 2nd to 3rd. 2.1K estimated branded searches, -17.9% vs prior month. Share -6.7 points.

  4. 4.L'Oreal

    13.4%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Olay

    10.2%

    Moved from 6th to 5th. 1.4K estimated branded searches, +84.6% vs prior month. Share +3.6 points.

  6. 6.La Roche-Posay

    7.1%

    Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  7. 7.Klorane

    2.3%

    Held 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.

  8. 8.Elemis

    1.5%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Olay, Clinique and 5 other brands sell other things too, so only their searches that name this product count here, like “olay cleansing cloth”.

Compare popularity between Olay and its closest rivals

Every comparison with Olay

28 comparisons

How has branded search demand for Olay changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Olay worldwide rose from 315K to 344K.
  • Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide increased from 4.8% to 10.2%.
  • Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide peaked at 10.2% in October 2026 and was lowest at 3.7% in June 2026.
  • Across the 12 months ending October 2026, Olay rose from 6th to 5th among eye makeup remover brands worldwide.

How did search popularity change for eye makeup remover brands worldwide in October 2026?

6 changes

  1. In October 2026, Clinique overtook Neutrogena and Cetaphil to become the leader among eye makeup remover brands worldwide, with 25.4% of the searches.

  2. In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches.

  3. In October 2026, Neutrogena gained share of searches among eye makeup remover brands worldwide, from 24.3% to 25.4%.

  4. In October 2026, Cetaphil lost share of searches among eye makeup remover brands worldwide, from 21.5% to 14.9%.

  5. In October 2026, L'Oreal lost share of searches among eye makeup remover brands worldwide, from 15.9% to 13.4%.

  6. In October 2026, La Roche-Posay lost share of searches among eye makeup remover brands worldwide, from 8.4% to 7.1%.

How are Olay’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olay
  • olay bar soap
  • olay body wash
  • olay cleansing cloth
  • olay cleansing cloths
  • olay night cream
  • olay soap
  • olay vitamin c
  • olay vitamin c serum

Do you work for Olay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Olay compete?

Olay is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands5th of 125.4%Show ranking
Vitamin C serum brands5th of 125.5%Show ranking
Night cream brands3rd of 522.6%Show ranking
Eye makeup remover brands5th of 810.2%Shown above
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