Cetaphil vs Olay:Which is more popular?
In October 2026, Cetaphil had more branded searches than Olay among eye makeup remover brands worldwide. Cetaphil had about 2,110 branded searches, while Olay had 1,440. Cetaphil made up 14.9% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, neither Cetaphil nor Olay appeared in any of the five answers.
Who do people search for more?
Cetaphil, about 47% more searches than Olay
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top eye makeup remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Olay showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oreal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klorane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy?”
Asked ChatGPT
“What are the best eye makeup remover brands?”
Asked ChatGPT
“What's the best eye makeup remover brand for waterproof mascara?”
Searched Google, AI Overview
“best eye makeup remover”
Searched Google, AI Overview
“remove waterproof mascara”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Cetaphil or Olay more popular in search?
This chart shows how often people search Google for Cetaphil and Olay by name. Each line represents a brand's share of searches for all eight eye makeup remover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cetaphil, Olay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Neutrogena | Cetaphil | L'Oreal | Olay | La Roche-Posay | Klorane | Elemis |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.8% | 21.6% | 16.5% | 14.2% | 4.8% | 11.9% | 1.3% | 2.9% |
| Dec 2025 | 24% | 24% | 18.4% | 13.2% | 5.3% | 10.8% | 1.2% | 3.2% |
| Jan 2026 | 24.8% | 20% | 22.7% | 11% | 5.4% | 13.1% | 1.2% | 1.8% |
| Feb 2026 | 19.6% | 19.6% | 26.3% | 10.6% | 5.2% | 15.5% | 1.7% | 1.4% |
| Mar 2026 | 19.8% | 23.9% | 22.4% | 13.2% | 6.4% | 10.7% | 2.1% | 1.4% |
| Apr 2026 | 20.3% | 24.6% | 22.5% | 11% | 6.6% | 11% | 2.7% | 1.2% |
| May 2026 | 13.6% | 16.4% | 47.1% | 7.4% | 5.4% | 7.4% | 1.8% | 0.79% |
| Jun 2026 | 11.3% | 13.6% | 57.6% | 6.1% | 3.7% | 6.1% | 1.2% | 0.52% |
| Jul 2026 | 15.8% | 19.1% | 44.5% | 6.6% | 5.1% | 6.6% | 1.7% | 0.72% |
| Aug 2026 | 19% | 23% | 24.3% | 12.7% | 7.6% | 10.3% | 2.1% | 1.1% |
| Sep 2026 | 20.1% | 24.3% | 21.5% | 15.9% | 6.5% | 8.4% | 1.8% | 1.4% |
| Oct 2026 | 25.4% | 25.4% | 14.9% | 13.4% | 10.2% | 7.1% | 2.3% | 1.5% |
Cetaphil and Olay sell other things too, so only their searches that name this product count here, like “cetaphil cleansing cloth”.
How has branded search for Cetaphil and Olay changed worldwide over the last 12 months?
3 findings
- Cetaphil was ahead of Olay in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cetaphil’s share of searches among eye makeup remover brands worldwide moved from 16.5% to 14.9%, and its estimated monthly branded searches moved from 2.2K to 2.1K.
- Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide moved from 4.8% to 10.2%, and its estimated monthly branded searches moved from 640 to 1.4K.
How did search popularity change for eye makeup remover brands worldwide in October 2026?
3 changes
In October 2026, Clinique overtook Neutrogena and Cetaphil to become the leader among eye makeup remover brands worldwide, with 25.4% of the searches.
In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches.
In October 2026, Cetaphil lost share of searches among eye makeup remover brands worldwide, from 21.5% to 14.9%.
How are Cetaphil’s and Olay’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among eye makeup remover brands
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