Brandwave

How popular isCetaphil in search?

In September 2026, there were an estimated 2M branded searches for Cetaphil worldwide which held steady over the last 12 months. Cetaphil holds 27.9% estimated Share of Search among eye makeup remover brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil27.9%
  2. La Roche-Posay25%
  3. L'Oreal13.6%
  4. Neutrogena12.8%
  5. Estée Lauder11.2%
  6. Clinique9.2%
  7. Klorane0.31%
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Which eye makeup remover brands compete with Cetaphil?

Cetaphil against eye makeup remover brands worldwide, by month

Share of Search by month for Cetaphil, La Roche-Posay, L'Oreal, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilLa Roche-PosayL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526%22.9%12.5%12.9%15.2%10.3%0.28%
Nov 202524.6%23%10.3%10.4%18.8%12.5%0.23%
Dec 202524.1%24.9%11.1%12%16.6%11.1%0.2%
Jan 202627.9%26.2%11.7%12.7%11.7%9.6%0.21%
Feb 202625.8%27.8%12.4%12.9%12.4%8.4%0.23%
Mar 202623.8%29.9%10.9%12.8%13.3%9%0.25%
Apr 202624.5%30.7%11.2%13%11.2%9.2%0.25%
May 202622.6%31.5%11.5%13.3%11.5%9.5%0.26%
Jun 202625.4%29.1%13%12.9%10.7%8.7%0.29%
Jul 202626.7%28.7%12.8%12.3%10.5%8.6%0.29%
Aug 202626%27.9%12.5%14.6%10.3%8.4%0.28%
Sep 202627.9%25%13.6%12.8%11.2%9.2%0.31%

  1. 1.Cetaphil

    27.9%

    Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1.9 points.

  2. 2.La Roche-Posay

    25%

    Moved from 1st to 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.L'Oreal

    13.6%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Neutrogena

    12.8%

    Moved from 3rd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -1.9 points.

  5. 5.Estée Lauder

    11.2%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Clinique

    9.2%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Klorane

    0.31%

    Held 7th. 22.4K estimated branded searches, -0.22% vs prior month. Share 0 points.

Compare search popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil worldwide held steady, from 2.1M to 2M.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among eye makeup remover brands worldwide increased from 26% to 27.9%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among eye makeup remover brands worldwide peaked at 27.9% in January 2026 and was lowest at 22.6% in May 2026.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook La Roche-Posay to become the leader among eye makeup remover brands worldwide, with 27.9% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 13.6% estimated Share of Search.

  3. In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 10.3% to 11.2%.

  4. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 8.4% to 9.2%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 27.9% to 25%.

  6. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 14.6% to 12.8%.

Where does Cetaphil compete?

Cetaphil is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands1st of 2014.6%Show ranking
Face cleanser brands1st of 1415.4%Show ranking
Cleansers1st of 624.7%Show ranking
Moisturiser brands1st of 526.1%Show ranking
Eye makeup remover brands1st of 727.9%Shown above
Face wash brands1st of 528%Show ranking
Pharmacy skincare brands1st of 530.5%Show ranking
Moisturizer brands1st of 832.1%Show ranking
Sensitive skin brands1st of 532.1%Show ranking
Everyday skincare brands1st of 534.7%Show ranking
Tinted sunscreen brands1st of 836.3%Show ranking
Body wash brands1st of 537.8%Show ranking
Body lotion1st of 639.1%Show ranking
Night cream brands1st of 342.8%Show ranking
Face moisturizer brands1st of 347.7%Show ranking
Antibacterial soap brands1st of 352.4%Show ranking
Baby shampoo1st of 661.2%Show ranking
Cleansing cloths brands1st of 374.2%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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